With the proliferation of smartphone and Internet-enabled devices, many companies have decided to create mobile apps to make the lives of people much simpler. And you will find an assortment of apps addressing different needs across industries. You will find food deliver apps, and you might already install a music-streaming app. There is even an app for finding clean toilets within the city.
If you are running an enterprise and want to stay relevant to the lives of your consumers, you may want to build an app. But do not just create one for the sake of having it. You have to make sure that it has a purpose and that it is practical. Whether you are building a room reservation app or a house-hunting app, here are some of the mistakes that you need to avoid:
Mistake #1: Building for All Platforms
Your application may be targeting consumers who are using different platforms or operating systems (i.e., iOS, Android, and Windows). And for your bid to reach all the audience, you end up designing the app for all the platforms available. There is a tendency that you will speed up the process to respond to the market, and this may end up with a half-baked product. Instead, try building for one market; if the majority of your market is on Android, create an app first based on this operating system. Expand when things get a favourable response.
Mistake #2: Bad UX Design
Usability is one factor that you need to keep in mind when designing a mobile application. When your app is not easy to use, people will uninstall it. In this case, you need to study consumer behaviour and design the app based on it. To make user experience design functional, it would help if you hire the services of a user experience designer. Their expertise and experience will surely be valuable, knowing that they have extensive knowledge of usability and practicality.
Mistake #3: Not Testing Properly
Now that you have designed the interface and incorporated UX principles, you need to know how the market will respond to it. In this case, conducting a test is something that you should prioritize. But your testing should follow a definite procedure. Testing your application with the customers will also give you insights and wisdom on how you can improve the design before you finally launch it.
Mistake #4: Not Marketing It
Yes, you have a functioning app, and it has the potential to disrupt the market. But you will not reach this point if no one knows about the app. In this regard, it would help that you come up with a marketing tactic. Come up with a digital marketing campaign that will push for app trial. If you are trying to target a niche, working with an influencer may help.
Design for tomorrow
When designing an app, you have to make sure that it responds to the call of the times. It should easily complement the lifestyles of your target audience. One thing that you should remember is that you must create updates to make your app always relevant to your customers’ lives.
