Fruitful Office considers corporate responsibility to be a major keystone of its brand. The fruit delivery company is committed to having a positive impact on the environment, and also works to foster relationships with local growers whenever possible.
One part of the brand’s approach to corporate social responsibility (CSR) is to be environmentally conscious of how materials are used at each stage of the process. Overall, 99% of material used to make their baskets is either biodegradable or recyclable, thus reducing waste. Even the wrapping used to protect the fruit in transit is biodegradable, and the tag and lining are all made from recycled paper.
The company works to reduce waste in-house as well. All cardboard and plastic waste is recycled, and all correspondence to clients is through emails and PDFs to avoid using paper whenever possible. Fruitful Office has even devised an eco-friendly delivery route to minimise the company’s carbon footprint.
As for the fruit itself, approximately 60% of all fruit in the brand’s fruit baskets comes from local producers. The only time the company looks to further afield is for fruit that won’t grow in European climates, and the brand never buys air-freighted produce. All Fruitful Office’s fresh fruit arrives in cardboard boxes on pallets.
No fruit is wasted either. Any excess fruit is repackaged and delivered to less privileged nursery and primary schools, as well as charities and zoos. A certain amount of fruit is also used by the Fare Share charity as a part of their meals for the homeless.
As well as this, Fruitful Office takes their corporate responsibility one step further with their tree planting campaign.
The company has committed to planting one tree in Malawi for every fruit basket their customers buy. Working with UK charity RIPPLE Africa, Fruitful Office focuses on planting mainly guava and papaya fruit trees for fruit, as well as some fast growing trees such as senna siamea for community firewood.
Fruitful Office and RIPPLE work together with schools, families, and farms to plant seedlings each year. Training is provided and the planting and growing are monitored throughout the year. The growers are also given advice on the best care for the trees as they grow, to ensure that Malawian families benefit from the fruit and firewood produced.
The company updates their customers on the campaign every three months, along with pictures and highlights, so clients can be part of the journey.