We’ve come a long way from the days when all you could do on TikTok were silly dancing challenges and lip-syncs. With a huge user base of over 1 billion accounts currently active, it has become an essential tool for businesses looking to advertise and grow their brands.
The greatest aspect of TikTok is that it is a meritocracy, so whether you have ten followers or a hundred thousand, your video has the same potential of becoming viral and earning you more visibility and revenue.
Although the accessibility of TikTok makes it easier to go viral than on other, more saturated platforms, there are still certain guidelines you can follow to boost the likelihood of your video becoming a hit.
Post Regularly and at the Right Time
TikTok suggests posting one to four times each day, so be creative and try different things. When you know what types of videos perform well, you can create more of them. You can also transform a regular TikTok video into an ad, and if you discover anything that performs particularly well, you may want to use it for this.
Additionally, like with other social media sites, time is crucial when it comes to TikTok’s virality. Yet there is no perfect timing that works for every user. To determine the best post time TikTok followers will see and engage with your posts, you can work with the data from your analytics or with a reputable growth agency.
Make Your Videos as Short as Possible
When TikTok first launched, users were limited to 15-second clips, and now, they have up to 10 minutes to work with. Although you could upload videos for up to 10 minutes, it’s not a smart idea.
You can avoid your audience becoming bored with your content completely by making your videos short and straight to the point. Also, when the autoplay function starts, viewers are more likely to rewatch the video.
Additionally, short videos increase the likelihood of viewers watching your video from beginning to end. This particular indicator is referred to as your video completion rate. High video completion rates are an indication of interesting content. Your video will be shown to more people by the algorithm if it determines that it is interesting to those who have seen it.
Follow the Current Trends with the Help of Hashtags
The greatest strategy to maintain your popularity on TikTok is to always be aware of the most recent trends. In fact, 61% of TikTok users like businesses more when they engage in a TikTok trend.
Each day brings with it a slew of new internet challenges and jokes. Browse the Explore page’s hot hashtags to get ideas for creating content that will perform well. With the TikTok Creativity Center, you can even look for popular hashtags in a certain country or area.
You should also check out the content other people are sharing on your ‘For You’ page. Here, you’ll learn how to generate engaging material that fits the trend, as well as how to spot emerging movements.
It’s also important to always stay on top of trends. Since trends on TikTok often fade rapidly, you shouldn’t waste your time making videos on trends that died out months ago.
Think Outside the Box and Share Your Experience
Whilst it’s important to observe current trends, you should do it with your own unique spin. One easy piece of advice for making great content is to just be yourself. To get popular on TikTok, you don’t need to invest in pricey tools, you only need a smartphone that has a decent camera.
Share your experiences and interests to help others better understand you. Express yourself by talking about the things you care about and the activities you like doing. Does your brand sends an uplifting or engaging message? Then you need to tell other people about it. It’s not always a bad idea to share your thoughts, even if they’re divisive. Disputes can become rather hot in the comments section when controversy is present, which is good for user engagement.
TikTok is a growing platform that allows businesses to almost effortlessly connect with their target audience. It can improve your social media marketing in a variety of ways, and you won’t have to break the budget to enjoy the benefits. Thus, if you’re searching for a new approach to reach out to your audience or want to expand on your present marketing strategy, consider posting on TikTok. You might just find that it’s a very rewarding platform to use.