Do you understand how important branding is to your business?

Statistics show that 77% of marketers say that branding is critical for a business to grow.

If you’ve been overwhelmed on how to establish a strong boating brand, you’re in luck. Check out these five clever branding strategies you can start following today.

1. Community Involvement

A great brand building strategy is getting involved in your local community. This will build your brand awareness so more potential customers will know who you are. When they decide they’re ready to buy a boat, they will think of you first.

This also gives you the opportunity to connect with other businesses in your community. Let’s say that you connect with a local restaurant owner. The two of you could collaborate and host a spring or summer event: their food at your location.

2. Utilize Storytelling

Do you think that brand strategy examples are too pricey? Think again! Using the strategy of storytelling is a great way to brand your business on a budget.

It costs nothing to use your imagination and tell a great story.

Share the story of your company. Why did you decide to open a boating business? Was it to make incredible family memories or go on fishing adventures?

Get permission from past customers and share their stories too. What experiences and journies have they been able to encounter as a result of buying a boat from your business? Check out this website for a great example of storytelling.

3. Know Your Target Audience

Not everyone is in the market to buy a boat, so it’s important to know exactly who your target audience is. When you’re able to see who your ideal customer is, you’ll be able to better reach them.

4. Humanize Your Brand

An important brand development strategy that’s commonly overlooking is humanizing your brand. People buy from who they know, like, and trust. You need to show your human side and build emotional connections with your audience.

You can do this in many ways. Engaging on social media is important because it shows your audience that they’re important to you. You can also show your silly side and even behind the scenes of your boating business.

All these things allow customers to see the human side of you and builds trust.

5. What Makes You Unique?

In addition, to humanize your brand, another great product branding strategy is to show your unique side. Why are you different from your competitors? Why should they buy from you and not the boat business across town?

Are you a jokester? Are you a family owned business? Do you have a favorite color that you use across your branding materials?

Let your audience know what makes you unique and authentic.

What Branding Strategies Will You Implement?

It’s easy to get overwhelmed with the idea of branding your boating business. When you find easy to implement branding strategies, it takes some weight off your shoulders. You can actually enjoy the process of company branding!

Are you ready to focus more attention on your marketing strategies? If so, be sure to check out our marketing blog for great tips and advice that you can use to build your business.