As you take a few sips of beer, it feels as though the fizz touches your soul. You love beer for a number of reasons, including its unique taste and the buzz you get from it.
But what if you could start making money from beer? That’d be just one more reason to love and get a buzz from America’s favorite alcoholic beverage.
However, the beer world is full of smaller breweries, so if you’re considering starting your own brewery, you’ll face some stiff competition. Here’s a rundown on how to make your brewery a stand-out, successful one from day one.
Let’s jump in!
Starting Your Own Brewery? First, Select Your Brewery Name and Logo
When you think of popular beer brands, like Heineken and Budweiser, you may immediately envision these beer brands logos.
Because logos have a powerful impact on consumers’ perceptions of companies.
It is for this reason that you need to come up with a brewery name and an appropriate logo as soon as you decide to start your own brewery.
However, make sure that your desired brewery name isn’t already snatched up by someone else. You can do this by Googling your desired brewery name. You may also check the United States’ patent and trademark database.
Once you’ve ascertained that your business name is an original one, be sure to file your trademark by completing a trademark and patent office application. The office’s attorneys will ensure that your application doesn’t conflict with any existing trademarks and meets legal requirements.
Produce a Brewery Business Plan
Detailed business plans are critical for all businesses, including breweries.
For this reason, it’s paramount that you come up with a plan for your brewery that details your finances, competition, and projections. Here’s a glimpse at what your business plan should include:
- Executive summary
- Description of your business
- Management and operations structure
- Plan for marketing your brewery
- Analysis of your competition
- Financial information
- Future objectives
When it comes to analyzing your competition, take a look at what local breweries are doing as well as how you can differ from them. What will make you stand out among beer lovers?
Pinpoint a Spot for Your Brewery
As you search for your new brewery’s ideal location, note that your company will need plenty of space for industry equipment.
You’ll also need a lot of space for your taproom, where people can enjoy your beer samples. Of course, a taproom won’t be needed if your intent is to sell products to restaurants and stores directly. Still, you’ll need a relatively spacious location for your brewery operation.
Also, you’ll need to decide whether to buy an existing facility for your brewery or build one from scratch. The benefit of building a brewery is that you can fully customize it. With an existing space, you may have to retrofit it, which can be costly and complex.
Create Your Brewery’s Legal Entity
You may structure your brewery business in many ways. For instance, you could form a limited liability company (LLC), corporation, or partnership.
You wouldn’t want to make your brewery a sole proprietorship, as you’ll most likely need to hire employees (more on that later). For many brewery owners, forming an LLC is the best option.
With an LLC, you’ll be taxed only on the income coming out of your company. Therefore, if you reinvest the majority of your profits starting out, your tax consequences won’t be very hefty.
Another advantage of creating an LLC? You’ll be able to control how your company operates, which is essential for you to adapt and grow long term.
Hire Workers for Your Brewery
Your brewery will likely need a few employees due to the labor-intensive nature of this type of business.
For example, you’ll likely want to hire a taproom server if you’ll have a taproom, a master brewer, and a sales manager. An assistant brewer and a packaging worker are two other important people to have on the payroll.
Your master brewer is especially important, as they will be the individual who creates recipes and tests batches of beer. This professional will make sure that your products are delicious and high quality every time. So, be sure that you choose a person who has extensive experience in this area.
Get Your Brewery Licensed
Finally, make sure that you obtain a license from the United States bureau that handles tobacco and alcohol taxes. You cannot legally operate without obtaining this license, or brewer’s notice.
Keep in mind that it might take a few months for your license application to undergo processing and receive approval. So, jump-start the process as soon as you can. The sooner your business is licensed, the sooner you can start making money.
How We Can Help
In addition to highlighting the process of starting your own brewery, we offer a number of tips and advice related to owning and operating a business.
For example, we highlight how to make your logistics more efficient and how to rebrand your company. We also offer helpful tips for those interested in starting small food businesses, plumbing companies, pest control companies, and even search engine optimization companies.
Through our website, you can additionally learn about how to draw consumers to your company in today’s competitive digital world.
Take a glimpse here to learn more about how you can take your business to the next level in 2019 and beyond.