Technology plays a huge part in all businesses, and today, it’s simply not possible to run a competitive business and still be competitive, or even what your customers are actually looking for. This is especially true when you consider how customer expectations are changing to match the tech available – people just aren’t going to stand for something old-fashioned and slow where there are better, more efficient ways to help them.
Your marketing campaign has to match up to modern standards as well, and it’s no longer just a case of some interesting words and eye-catching pictures. Today, you must blend many elements to create the ideal advertising campaign that targets your specific audience and entices them to buy from you.
It’s clear in that case that harmonizing your digital marketing with your DevOps ideas is a good thing to do, bringing you the best of all words at once and, crucially, making each side of your business easier to deal with. With that in mind, keep reading to find out more.
Balancing Change And Stability
It might seem like digital marketing, and DevOps are two entirely different things at first, and trying to make them work together is going to be difficult but not impossible. After all, digital marketing is all about trends and consumer insights, and it can change very quickly (and often has to) because of that.
In contrast, DevOps is much more stable because it’s all about the technical aspects of your business and helps to give you a good base to work from. Trying to meld these two things together can be daunting, and you might wonder why it’s even something you would want to try to do.
However, if you can achieve a balance between these two sides, where you can be sure of the underlying elements of your business and then build on top using your changing digital marketing, it can actually make for a better business. When the foundation is solid, it means you can do whatever’s needed on top.
Essentially, nothing will fall down, especially if you use experts like Bubyli Digital Marketing to make sure everything’s running smoothly and works well. Although the two things – DevOps and digital marketing – might not seem compatible, they can work perfectly together as long as they’re both thought about in-depth before launching any ideas.
Have Regular Meetings
Even if you do have both your digital marketing and your DevOps systems in place and they’re working well separately, making sure they collaborate and work well together is vital; otherwise, you might find you’re going in two different directions by accident, and that can be disastrous for your business as a whole.
It can give out a confusing message to your customers, your employees, and any partners or investors you might want to attract, and they’ll be less able to help or willing to work hard or want to spend money with you. Making one cohesive brand that works seamlessly is essential in business, which is why you can’t just leave each separate department to do its own thing; you need to check in from time to time.
One of the best ways to do this is also one of the simplest; you should hold regular meetings. As every business owner knows, good, clear, open communication is hugely important, and by bringing these two teams together, you can ensure they are talking about the same things in the same way, even if their methods of getting the same results might be different.
Regular meetings mean that new trends or insights can be discussed, for example, leading to improved ways or working at both ends that use each department’s strengths. Plans can be made that everyone is happy with and that get everyone to the same place, and if it is possible to work together on something specifically, this is when that can be determined and decided on. This all leads to a much more successful campaign and business as a whole.
Taking Small Steps
Whatever your goals might be, and no matter how big they are, breaking them down into smaller, more manageable steps is the best way to tackle them, and it’s the way that’s going to lead to the most success. You’ll take one step at a time and feel accomplished when you complete it, but you’ll also be making headway toward your ultimate goal without feeling overwhelmed and giving up because things are hard.
When it comes to combining DevOps with digital marketing, this idea is definitely something to bear in mind. It can be a lot easier to look at the ways that each department can help, and then break those ideas down into parts that can match up with the other department – you’ll be creating a kind of puzzle that fits together and propels your business forward because of that fit.
By using this approach of taking one step at a time, each team can move forward, and because they’re not moving fast, it will be easy to stop from time to time (perhaps at the meetings, mentioned above) to check on each other’s progress, and the progress overall. When you do this, plans can be changed if need be, and if new ideas that work better have come up, they can be worked into things. Although it’s been noted that DevOps is more stable than digital marketing, that doesn’t mean it can’t change how it works or what direction it’s taking the business in, so using small steps and working in tandem with digital marketing can be precisely how to make this idea work best.
Automation is something that all business owners should be aware of, even if they’ve not yet started to use any of the ideas that come with it. The fact is that there are many routine tasks that need to be done in business, and without automation, it’s you or your employees who have to do these tasks. This means you’re not spending enough time on the core of the business, and therefore you might fall behind or not give your customers a good enough standard of product or service.
Using automation is not a bad thing, even if it might sound scary or like too much hard work. The fact is that automation can save you time, money, and effort, and ensure your business is as good and efficient as it can be. Automation plays a big part in DevOps, which can use automation tools to make everything much more streamlined within your business, increasing productivity and reducing stress on your team, whether it’s chatbots, automatic email responses, or a piece of software that takes on a mundane task, it’s all important, and all contribute.
How does this help when it comes to digital marketing? Digital marketing needs precise timing and coordination to ensure that the right people see your message (which should have been tailored for them) at the right time. So you can have a digital marketing company create a stunning ad and then have your DevOps team ensure that those ads are scheduled in advance on social media or that specific emails are sent out depending on what a customer signs up for or does when they buy something. With these two things working together, no potential sale will be lost because every avenue to make someone aware of what you’re offering can be used effectively.
Extra Security And Privacy
No matter what kind of business you run or who buys from you, the fact is that you’ll be gathering all kinds of information about your customers, including plenty of sensitive information like bank details, addresses, full names, and so on. For example, you might even need passwords for them to log into their account with you. On top of that, your business will have plenty of sensitive information, including the same things like passwords and your financial records.
In the past, customers weren’t quite as savvy as they are today, and the security of their information might not have occurred to them. Still, now it’s definitely going to be on their minds, and one small mistake by a business that allows a cybercriminal to find a way in could be disastrous. At the very least, it will ruin your reputation, and you’ll lose customers, and at worst, it could shut you down for good.
So, of course, you’ll need to be careful with the information you gather from your marketing efforts. Although your digital marketing campaign is about showing your potential customers who you are, it’s also about getting information about them to make your future campaigns stronger, and to ensure you can send out more personalized information, which is something customers enjoy and gives a good impression of your business. In other words, no matter what your ultimate goal is when it comes to your marketing, getting data about your customers has to come into it.
This can leave you in a difficult position where you need the information, but you’re leaving your business and customers vulnerable to attack. Don’t worry; by combining your DevOps team with your marketing department, you can keep things safe and not have to compromise on what data you collect (bearing in mind customers have to be aware of what you’re doing and agree).
Your DevOps team can ensure that security such as firewalls, antivirus protection, strong passwords, and cloud computing are all in place, meaning that you can be more confident that the data your marketing team collects will stay safe and away from undesirable elements who would want to use it to steal and cause havoc. DevOps can also ensure you’re being compliant with all the rules and regulations, which can save a lot of problems in the long term.
As mentioned above, and as you more than likely already know as a business owner, the fact is that things change quickly in business, and depending on what sector you work in, that might be even quicker compared to most – the technology sector is fast-moving, for example, and it’s crucial everyone keeps up.
This is why continued learning is so important, but although you might assume it’s the DevOps team that needs to keep up to date with the latest changes and software, it’s actually every department, including your digital marketing team. In fact, what can be useful is for both your DevOps and digital marketing departments to learn about the same things, and continue to learn – changes happen all the time, and assuming everyone is up to date and knows everything is not sensible; you’re sure to fall behind if you work on this premise.
When both teams share knowledge and information, nothing will fall through the gaps, and you can be sure that everything is as good as it can be. Plus, by ensuring everyone learns the same things, you can see every aspect of your business from various perspectives, helping you better understand how the pieces can fit together.