Are you looking for ways to make your insurance business cards stand out?
While it may seem like a small thing, your business card is how people remember you. It may be the first piece of your brand that audiences interact with. As such, you must get it right.
Luckily, there are several things you can do to make your business cards something special. Wondering how you can make your cards shine?
Keep on reading and we’ll go over some of our favorites.
Choose the Right Fonts
When it comes to designing insurance business cards, choosing the right fonts is essential. Not only do fonts play a large role in how your cards look, but they also have the power to communicate certain messages and emotions. Sans serif fonts such as Helvetica might convey something professional and modern.
This is while something like Playfair Display might give off a more traditional and classic feel. On top of that, different types of fonts vary in size and spacing which can further help you convey the message you’re trying to communicate.
Consider the Color Combinations
Choose colors that evoke trustworthiness and professionalism. Earth tones, such as burgundy, navy blue, and dark green, are good options. Refreshing colors like light blue and yellow can also help to bring a sense of energy.
Be sure to pick colors that stand out from one another enough to be seen easily, yet still complement one another well. It is also important to avoid using too many colors, as it can be overwhelming.
Think About the Patterns and Texture
It’s important to reflect your business’ brand and establish a consistent look. Use colors, fonts, shapes, and textures that are reflective of your brand. Consider textures that are tactile, meaning they invoke a tactile response when touched.
Examples of tactile textures could include embossing, beveled edges, or linen stock. Using subtle patterns and textures such as a border or a glimpse of linen stock can add interest and help set your card apart. Think about how the paper’s texture and feel can add to the overall tactile experience.
Make It Clean and Neat
It is also important to make sure it looks clean and neat. Consider if you will be using imagery or logos, as too much can be overwhelming and detract from the message. Be sure to select a card stock that is sturdy enough to stand up to wear and tear.
Consider adding a QR Code or contactless chip that will allow potential customers to quickly and easily access important information about you and your services. Last but not least, make sure to include your contact information as well as any direct links to an online website, blog, or social channel.
To make things easier, be sure to explore more info on how to maximize your team efforts and help you with your business cards.
Create Well-designed Insurance Business Cards
Well-designed insurance business cards should list your contact information and provide a clear and concise description of the services you offer. Utilize different design elements and colors to make your card stand out! Having a good business card can greatly help in selling insurance.
A great CTA to use is an offer of free consultation to get your prospective customers acquainted with your services. What better way to reach out than directly via a business card?
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