If there’s one thing that remains true, it’s that people don’t want to live with pests.
If you want to be in a business where your customers won’t fuss over the price that much — the pest control business is a great business to start. As long as you do your job, people are happy to pay your fee.
People want their pest termination and they want it now. Continue reading this article to learn what you need to do to start your new business.
Starting Your Pest Control Business Off Right
As you learn more about starting your pest control business, you’ll find you need to buy equipment, work up a clientele and much more. The below information will help you get off on the right foot.
Come Up with Your Business Name
Whether you want to have a catchy name or you want to do something simple like Jim Jones’ pest control, make sure you’re going to stick with it. You want to build a brand around your name so people will be able to gain trust in your brand.
Once people get to know your brand, they are going to be more likely to search for you when they have problems with various types of pests.
Get Necessary Licenses and Business Structure
If you decide to operate your business without becoming an LLC or other structure and don’t have the proper licensing, you can get into serious trouble. Check with the local county clerk to get your business license so you can start offering your services.
If you aren’t sure what licenses and business structure you should do for your business, you may want to speak with a business adviser about what the best course of action is for your new business.
Insure and Bond Your Business
When it comes to insuring and bonding your business, you don’t want to skimp on this. Even if you’ve formed your business entity, you need to make sure that you’re operating responsibly.
You should make sure your business insurance covers general liability, automobiles, property, workers’ comp and general liability. Depending on the types of homes you’re working in and around, you might need more or less insurance.
As far as your surety bond, it will give you coverage in case of a lawsuit. All of your employees need to have a surety bond.
Buy Needed Equipment
There are plenty of pieces of equipment you’ll need when you’re starting your pest control business. You might want to start out with the core pieces if you don’t have a lot of money to invest in the business right away.
You may even be able to find some used equipment from businesses that have gone out of business. Many times they are happy to get rid of their equipment so they don’t have to take a complete loss on it.
Make a list of the equipment you need by order of importance and start buying it as it becomes available. If you can’t wait until the equipment is on sale, you may have to take out a business loan so you can get what you need.
What Services Will You Offer?
The equipment that you have may play into your decision as to what services you’re going to offer. As you see the interest in various services in your area, you might decide that you want to invest in more equipment to service those needs.
Don’t spread yourself too thin when you’re getting started. While a given service might seem promising, that might not be the case after you have the equipment and let people know how much you’ll be charging.
If there are specific pests in your area, you might want to focus on those pests and make sure you help people with this prominent problem.
Deciding on the services you’re going to offer shouldn’t be a decision that you make on a whim. You should do market research and see where your competition is making their money. You should also check to see how much they are charging and if you can be competitive in the market.
Market Your Business
Now that you have everything set up, you need to drum up business through marketing. You may choose to market your business through offline or online methods.
The best thing to do is to make sure you’re covering all of your bases. If there is a specific radio station you know your audience listens to all of the time, you might want to put some of your marketing dollars there.
While the radio ad is a good idea, you should also make sure your online presence is strong so when people search for you they can see positive reviews, blog articles and other information about your company.
When your company shows up every time people search for pest control in the area, you’re more likely to get the business you need.
Make sure you have a website that clearly displays your available services and how to book an appointment. If people aren’t sure how to contact you, they are more likely to contact your competition since they want to have their pest problem taken care of right away.
Take Your Business to the Next Level
Now that you know more about starting your pest control business, why not continue learning how to grow your business? Head over to our business marketing section and learn how to get clients to come to you today.