Breaking into a job like event planning can be difficult. It involves a lot of networking, a lot of persistence, and a lot of patience. And unless you’re heavily involved in your community and know people with friends, finding clients can be difficult.
You also have to take formal education into consideration. While it’s possible to make it work as an event planner without ever having gone to college, you’ll have an edge if you take classes on how to organize events.
How do you get an event planner job without experience? Keep reading to find out more!
Do You Have the Skills for an Event Planner Job?
There are a number of different skills you need in order to make it work as an event planner.
Event planners need to be logical thinkers before all things. When you get a large group of people together for an event, issues will come up. From figuring out where to put the bathrooms to how many people can be in a space at a time, you’ll need to pay close attention to details.
You also need to be able to multitask, talk to people, and keep things organized!
The next step to starting a career in event planning is to get used to making connections. Unless you know a lot of people in a lot of different areas of business, you’re never going to get off the ground.
The more people you know, the more likely you are to know who to call in the event of an emergency. When you’re a day before an important wedding and someone ruins the cake, knowing someone who can whip up a world star wedding cake overnight!
You can’t get there without making connections.
One great way to get connections and get your name out into the world is marketing. It’s important, no matter what business you’re in, that you know how to advertise yourself. Marketing in the digital age is more than putting ads in a newspaper and hoping that someone sees them.
You need to get good at using social media, engaging with followers, and knowing what people want to see. When you show up every day in their news feed, they’re more likely to want to use your products in the future!
Start a Portfolio Early
The downside of starting an event planning business without experience is that no one knows what you’re capable of. Why should someone trust you with their big event when they have no idea what kind of experience you have?
That’s why it’s a good idea to start a portfolio as soon as you can. No matter how large or small of a role you have in planning event, get high-quality pictures of it and include those pictures in your portfolio.
Over time, as you score more clients and plan more events, your portfolio will grow and turn into a marketing device all on its own. Make sure your portfolio speaks for itself!
Never Stop Learning
This is key to every facet of your life, but it’s especially true for event planning. Things change constantly and you want to make sure that you are always up to date on the latest innovations in your field.
Continuing education classes and expos are both great ways to stay up to date on your knowledge. Check out this Event Planner Expo article to read more about the things you can learn at an expo and why they’re worth attending if you get the chance.
If you want to make it as an event planner, you have to get good at planning things. That might seem obvious, but it takes more than just planning events to be successful. You have to be able to completely organize your own schedule as well.
Your life outside of work can’t be chaotic if you want to make event planning work for you either. Get organized in all aspects of your life and present yourself as someone who can keep everything orderly!
Start a Referral Incentive Program
Once you’ve had a few clients, starting a referral incentive program is a great way to ensure that people spread your name like wildfire. Marketing online is one way to gain viewership and possible customers, but nothing works quite like positive word-of-mouth reviews.
Let people know that if someone comes to you because they referred them, you’ll give them some kind of discount on any services they buy in the future.
Be Persistent But Not Pitch-y
When you’re in business for yourself, you need to make everything about your business. Never miss a moment to market yourself, no matter what that means. Any time someone mentions wanting to throw some kind of party or event, make sure your card is in their hands as soon as possible.
Persistence is also important here. Follow up with folks. Get their number and make it a point to call them and get to know what their needs are so you can better meet them should they choose to ask you to plan their event.
However, there is a line between persistent and constant salesman. Be classy and not pushy. Let people know where they can find more information about you, give them the tools they need to get ahold of you, and then let them make the decision after your initial follow up!
Get Started in Event Planning Today!
An event planner job can be a fun, exciting, and fulfilling way to build a career and make money. But it’s not for the faint-hearted. It’s a job that can often be high stress whether you’re trying to calm down an angry bridezilla and a mob of bridesmaids or you’re simply organizing a work gathering for a local business.
Go into event planning expecting to work. But if you love people and you love organizing things, you’ll find that this is the right career path for you.
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