Are you at a loss with all the information available for you on the web? That isn’t surprising. There are a lot of tools out there that claim they will help your business.
But you can’t get away from using online tools. Your competition will be using them to get a leg up. In fact, a study in 2018 found that 88% of marketers polled planned to increase their online ad spend the following year.
The question is, what tools give you the best bang for your buck? The good thing is, you can’t go wrong with Google.
Keep reading to learn about five Google marketing tools that can help your business.
1. Google Analytics
It’s hard to plan an SEO strategy if you don’t know how much traffic you’re getting and how your visitors are finding your site.
Google Analytics is a simple script you install on your site that will give you all the traffic data you could ever want.
Keep track of the sites that send you the most traffic and your pages that people enjoy reading the most.
2. Webmaster Tools
Google is good at crawling the web, but it isn’t perfect. How can you make sure that your website is set up to make it easier for Google to find?
Webmaster Tools helps by scanning your site for problems. It will give you fixes to do on your site to make it easier for Google to scan.
It will also tell you how you are ranking in Google. You can use this data to focus your SEO efforts on keywords that have a good chance of ranking on the first page.
3. Google Alerts
How do you know when someone talks about your business? Unless you have a staff member monitoring the web all day, you can’t really do this yourself.
Google Alerts can help you with this by sending you alerts whenever a website mentions your business online.
It doesn’t stop with your business either. Set the keywords you want to monitor, and Google Alerts will alert you whenever they get mentioned online.
4. Google My Business
Do you have a local store? Have you taken advantage of Google’s own local search results?
If you haven’t claimed your Google My Business page yet, then you’re missing out. When you claim your page, Google will feature your business in their search results.
If you do well here, you can improve your SEO ranking for your website.
5. Google Keyword Planner
Content marketing has become a huge part of digital marketing. The problem is, how do you know what content to write?
It starts with figuring out what the words people are typing in Google to find information. Google Keyword planner can help you figure this out.
This tool provides you with an estimate of the search volume of specific keywords that Google sees. You can use this data to plan the content you will be writing for your site.
Try These Google Marketing Tools
If you want to do business online, you need to pick the tools that will give you the best chance for success. The Google marketing tools in this post will provide you with a leg up on your competition.
There are more tools out there, so once you master these, see everything else Google has to offer.
Do you need more business advice? Our business section has you covered. Head over there to read our latest posts.