Contrary to popular belief, there are no marketing hacks or shortcuts to boost sales and enjoy tremendous profitability. You see, search engines and social media platforms continually upgrade their algorithms to enhance user experience. And when algorithms are upgraded, marketers are forced to reassess their strategies and learn new techniques.
Therefore, digital marketing tactics evolve year after year, building upon understanding algorithms and user preferences. Consumers lie at the heart of successful marketing strategies, and marketers must understand their target audience to deliver value propositions. Which marketing tactics can help businesses boost sales and revenues in 2022?
Nearly every tactic revolves around consumer preferences, personalization, and conversational strategies. Keep reading to explore the most impactful marketing strategies to enjoy steady and sustainable revenue growth this year.
1. Customer-Centric Marketing Strategies
Gone are the days when businesses could generate revenues with tried-and-tested strategies and conventional advertising mediums. Modern-day brands must place their consumers at the center of their marketing strategy to reflect their preferences and demands. This endeavor demands extensive consumer research, audience segmentation, and competitors’ analysis.
The digitally savvy consumer demands extensive personalization, and every marketing strategy must emulate the customer’s preferences. Now, it isn’t humanly possible to understand the preferences and needs of every single consumer tied to your business. Therefore, businesses and marketers must deploy sophisticated technologies, such as machine learning and artificial intelligence (AI).
AI-driven solutions and automation have made tremendous marketing breakthroughs, providing marketers the tools to grasp consumer preferences. Did you know that you can effortlessly automate the entire sales and marketing process to personalize every stage of the customer’s buying journey? That’s right. Modern-day businesses invest in automation marketing tools, like ClickFunnels, to control consumer buying experiences.
It’s wise to explore a detailed ClickFunnels review to examine its compatibility with your current sales and advertising model. Essentially, it’s a marketing tool that automates all sales and marketing activities, eliminating the need to hire personnel. It’s an ideal solution for small businesses and startups looking to expand their marketing outreach without extensive financial commitments.
Automation tools streamline the advertising process and offer every consumer a personalized buying experience. Tools like ClickFunnels offer extensive integration options and improve customer handling to reduce advertising burdens on your team.
2. Conversational Marketing Tactics
Modern-day consumers cherish personal interactions and connections with brands on social platforms and digital mediums. They don’t respond to generic advertisements and conventional strategies. But interestingly, raw footage grabs their attention and engagement, drawing them to the human side of businesses.
The essence of this marketing approach lies in humanizing your brand to build lasting and meaningful connections with consumers. Instead of sending generic emails, brands must send personalized and conversational emails to remind consumers of their preferences. Likewise, social platforms offer a wealth of conversational tools to hold podcasts, panel discussions, and Live sessions.
Communicating with your target audience is the best way to build legitimacy, credibility, and trust, encouraging them to shop with your brand.
3. Fixing Technical Issues
How long does it take for your website to load on smartphones and handheld gadgets? Is your website fully optimized to offer an immersive experience to mobile users? More importantly, does your website show on the first page of Google Search results?
Technical issues are glaring red flags that discourage human users and search engine bots from visiting your website. Modern-day consumers are overly impatient, and this impatience is fueled by the extensive alternatives they have to each brand. If your website takes ages to load, don’t expect the consumer to linger around and wait. The consumer will exit within seconds or minutes, choosing a competitor’s fast-loading and efficient website.
Interestingly, technical issues will also impact your website’s credibility and authority in the eyes of Google’s bots and crawlers. Typically, Google issues a warning to its users, advising them against entering websites without security certificates and technical upgrades. So, be sure to fix all technical issues, invest in security upgrades and eliminate page-loading delays.
4. Reminding Consumers of Abandoned Carts
Did you know that over 40% of consumers open emails reminding them of products they added to carts and abandoned? Businesses lose sales when consumers add products to their cart and leave the website without buying. Reminding consumers of these abandoned carts is a highly effective strategy to generate revenues from lost sales.
The idea is to develop a dedicated email marketing campaign around cart abandonment, reminding consumers of products they want to buy. You can curate immersive and interactive emails to follow-up on customers, reminding them of features and specifications. It’s wise to send these emails within 48 hours of the cart abandonment to avoid losing consumer interest.
5. The Age of Influencer Marketing
Social media influencers’ growing power and influence is an undeniable force transforming conventional marketing approaches. It’s simple: consumers trust their favorite influencers and regard marketers and advertisers with suspicion.
Advertisers are often accused of making us desire products and services that don’t add value to our life quality. In contrast, influencers are trusted for suggesting products and brands based on authentic reviews and value propositions. Therefore, consumers are more likely to buy products or hire services after seeing a recommendation from their favorite influencer.
Collaborating with influencers is an excellent strategy to boost revenues by tapping into the influencer’s target audience. It reduces the overall burden and financial commitments and garners higher engagement.
Small business owners are strongly advised to embrace automation marketing tools to reduce their content creation commitments and spending. These tools can help you boost revenues by streamlining and automating marketing activities without demanding extensive efforts. It’s also crucial to combine automation with humanized branding by using social media platforms to engage with your audience.