This year, it is predicted that there will be more than two-billion eCommerce shoppers. Moreover, there will also be more than 1.3-million eCommerce sites in the United States.
With such fierce competition and so many shoppers to convert, eCommerce marketing has never been so important.
But marketing your online store needn’t be a difficult task. There are lots of ways that you can optimize your potential for growth. So, what ideas for eCommerce marketing should you be taking advantage of?
In this article, we’ll look at nine of the top eCommerce marketing strategies to drive traffic to your website in 2021.
1. Optimize for Voice Search
“Okay, Google, where can I buy the new iPhone?”
Consumers are increasingly buying and utilizing devices that have voice search capabilities. Some examples of technology that has built-in voice search include the Amazon Echo, Google Home, and pretty much any modern smartphone.
More-and-more users of these devices are waking up to the convenience of voice search- and if you’re not optimizing your content to meet this demand, you’re missing out.
2. Utilize Google Shopping Ads
One of the best eCommerce marketing tips is to utilize the Google Shopping platform. This shows users products that are relevant to their Google search. Whenever a user clicks on the item, they get directed to the seller’s website.
This is by far one of the most cost-effective ways of driving traffic to your eCommerce site. This is because the user will have already seen the product and the price before they click on the link, thus increasing the chances of making the sale.
Google Shopping ads are straightforward to implement using platforms such as WooCommerce and Shopify.
By narrowing the audience down to just interested buyers, you’ll lower your site traffic, but you’ll improve your conversion rate, which is the metric that really matters in eCommerce.
For eCommerce sites, Google Shopping is one of the most effective forms of digital online advertising.
3. Improve the Speed Of Your Site
Having a website that loads quickly will improve your chances of ranking higher on the search engine results pages.
You can improve the speed of your site by compressing images.
While you are optimizing your images to load quicker, you should also add in an image alt text. This will help your product images rank in relevant searches.
4. Harness the Power of Email Marketing
One of the most powerful eCommerce marketing ideas there has ever been would be to send out personalized emails to previous customers.
Any customer or prospect that has given you their email address is expressing interest in hearing about your products. They are willing to engage in your brand.
To help build up your email marketing lists, think about running incentives to get new sign-ups. Offers such as 10% off your first order if you sign up to the email list will not only help you to grow your email list but will also drive sales.
Personalizing your emails and using big data drawn from a customer’s browsing history will help you really convert and drive traffic.
Keep an eye on the tone of your email. You need to avoid clickbait-style email titles that could send your messages straight into your prospective customer’s spam filter.
5. Use Content Marketing
There are two strategies that you should employ with regard to content marketing. Firstly, create a blog that people will want to read. Use Quora and SEMRush to find topics and keywords that are relevant to your niche that users are searching for.
Having your own blog will help drive traffic to your site while adding value to your business as a whole.
Your second strategy should be to approach bloggers with high domain authority and ask them to feature links to your products or website. Use a tool such as the Moz toolbar to determine the domain authority of the sites you’re interested in approaching.
6. Make Online Shopping a Social Activity
There are lots of ways that you can bring social media into your marketing strategies. Using shoppable Instagram posts is one of the most obvious ways of driving traffic to your eCommerce site.
Other ways of bringing social media into your eCommerce advertising include using PPC advertising on platforms such as Facebook and encouraging social shares from your product listings.
7. Make Plenty Of Relevant Videos
Adding videos to your page will add value to your product listings. Not only this but if you have your videos hosted on a site such as YouTube, you’ll benefit from the traffic that your videos will generate.
Wherever possible, include videos of products in action. The more information you can include in your video, the better your chances will be in making valuable sales.
8. Use Structured Mark-Up Language
Add structured mark-up language, also known as schema, to the backend of your product pages. This will help search engines to index the pages correctly.
Because using schema makes it easier for search engines to know all about a particular page, there is also the prospect for improved rankings.
By including rich snippets, you’ll be helping Google to place your products in front of the right people based on their search terms.
9. Use Influencer Marketing
Encourage your brand’s fans to create content. By encouraging content creation, you’ll be generating an online buzz around your brand.
In addition to encouraging user-generated content, you should also consider approaching micro-influencers and offering free stock in exchange for them promoting your products.
Tips for eCommerce Marketing
By implementing the eCommerce marketing strategies discussed in this article, you’ll be able to build on your traffic levels and drive sales. You’ll need to use several of these strategies, or even all of them, to find the most success.
For more great articles, please check out the marketing section of our website.
