As a fashion brand, you need to be online and use digital marketing tools to reach your target consumers. But with so many options available, which ones should you choose? And how can you make sure that your design effectively catches and engages potential customers? Here are some tips to help you get started.
Use Attractive Visuals
Your website and social media pages provide potential customers with their first impression of your brand. Make sure that your visuals are high-quality and reflect the style of your clothing line.
Hire professional fashion photographers and models to best show off your items. Ensure that the photos undergo the best photo manipulation techniques from professional digital artists. Your goal must be to equal the quality of high-end fashion magazines.
In addition to great photos, consider using video content to show off your latest collection or give consumers a behind-the-scenes look at your brand. Again, hire professional videographers who can provide your videos with the latest cutting-edge look.
Ensure That Your Visuals are Inclusive
Consumers now seek inclusivity from all brands, and most especially from clothing brands. If you exclude any sector, you can be deemed disrespectful, which could backfire on your brand.
While you have a specific target market, ensure that you represent everyone within that market. That includes race, color, gender preference, weight, height, body shape, etc.
Including a diverse range of models in your visuals will show that your brand is for everyone, making potential customers feel more included and appreciated.
Your visuals should also be accessible to people with disabilities. Use alternate text to describe photos for those who are blind or have low vision. Provide transcripts or captions for videos to be enjoyed by those who are deaf or hard of hearing.
Make Your Website Easy to Use
Your website should be designed with the user experience in mind. All too often, fashion brands create beautiful websites that are difficult to navigate. As a result, potential customers get frustrated and leave without making a purchase.
To avoid this, work with a web designer who creates user-friendly websites. They will help you ensure that your website is easy to navigate, loads quickly, and is responsive on all devices, especially mobile phones. Most people now access the internet most often using their mobile phones.
Use Effective Calls-to-Action
Your digital marketing designs should always include calls-to-action (CTAs). These must encourage potential customers to take the next step, visiting your website, subscribing to your email list, or following you on social media.
Make sure that your CTAs are clear and concise. Use strong verbs that convey a sense of urgency, such as “buy now,” “shop today,” or “learn more.”
In addition, use attractive visuals that draw attention to your CTAs. This could be a button with an eye-catching color or an image with a text overlay.
Utilize Popular Platforms
Most fashion brands have a presence on social media. Still, it’s essential to ensure that you’re using the right platform to reach your target consumers.
For example, if you’re targeting millennials, Instagram is a great option. Facebook and Twitter are also popular among this demographic group. For Gen Z, you better be on TikTok. That’s the latest and fastest-growing social media platform that this generation spends a lot of time on.
Consider which platform will work best for promoting your brand and then create engaging and visually appealing content. Ensure that while your posts consistently align with your branding, they also fit into the unique characteristics of each platform.
It is also essential to design your posts specifically for each platform. That is because each one has different post dimensions. For instance, your images have to be a perfect square on Instagram, whereas you have more flexibility on Facebook.
Keep Your Design Consistent
Once you’ve decided on the digital marketing platforms you’re going to use, it’s important to keep your design consistent across all of them.
Your visuals should be instantly recognizable as belonging to your brand. This helps to build name recognition and makes it easier for potential customers to find you online.
It can be helpful to develop style guides for your website, social media pages, and email marketing campaigns. This will ensure that everyone who is creating content for your brand is doing so in a way that is consistent with your overall design.
Test Different Designs
It’s important to test out different digital marketing designs to see what works best for your brand. Try out different visuals, platforms, and CTAs to see what generates the most engagement from potential customers.
Use analytics to track your results and then make changes to your design based on what you see. With some trial and error, you’ll be able to find the perfect digital marketing design mix for your fashion brand.