Industry statistics on social media marketing will help you understand how essential social media is.
As per the statistics, up to 77.6% of small businesses use social media as their main advertising channel while 44% say they use it for brand awareness. 90% attribute social media to increased exposure, while 75% say it has given them traffic to their websites. Facebook is the most popular platform.
You will, therefore, require social media marketing tips to promote your furniture business on these platforms. Don’t worry; we have done the hard work of research for you. All you need to do is implement what we’ll highlight below.
Social Media Marketing Tips
Any marketing strategy you implement needs to give you a Return on Investment. It requires that you spend your money wisely, get the right strategy, and measure performance. It does not matter what kind of furniture business you are in, whether you are selling daybeds or retro furniture; you still need a good social media strategy.
Let’s explore five tips for social media marketing that you can follow to achieve success.
1. Be Clear About Your Goals
Before you apply any social media tips for business, clearly highlight what your goals are. The overriding objective will be to sell as many of your products as possible. You do, however, need to be clear about the timelines, how much money you want to spend, how you hope to achieve the goals among others.
Come up with goals that are SMART, i.e. specific, measurable, attainable, relevant and timely.
2. Identify Who You Will Be Talking To
If you do not have a clear understanding of your target market, whatever goes you come up with will not succeed. One good piece of social media advice is to come up with a persona that highlights what they like, what channels of communication the use, age, and income levels, among others.
Also, confirm that whatever you’re offering a response to their needs. If for example, you’re targeting new parents, make sure you have a good range of children specific furniture.
3. Decide on the Platforms
Another important social media tip for business is to choose the right social media channel. Facebook is the most popular platform and will reach a wide audience. Snapchat and Instagram are great for teens and young adults. LinkedIn is for professionals. Think about who needs your product and target them directly.
It also pays to know where your competitors are.
4. Consider Hiring a Social Media Manager
You need to focus on your core responsibilities, and managing their social media platforms may be too much to add on to your list of things to do.
You may, therefore, want to hire someone with the right qualifications to provide strategic direction. It could include the social media post which will sell the business, responding to customer issues, among others.
5. Deliver Consistent Relevant Material
One of the most profound tips on marketing on social media is to deliver consistent, relevant material. Your customers are looking to you for advice on the best kind of furniture to buy, and you must always be that source of information. Schedule your posts so that you can maintain consistency.
Sell More Furniture with Social Media Marketing
We have given you excellent social media marketing tips above, but the learning does not stop.
Continue to do your research — visit our website for more information.