Artificial Intelligence (AI) is still far from reaching the state of singularity, but it is already advanced enough to revolutionize the world around us. From engineering and medicine to law and the media, AI has brought substantial changes to almost every industry out there.
But what is going on with digital marketing?
The answer is simple – digital marketing is also feeling the consequences of the AI revolution. Almost 40% of businesses have already implemented AI in some form, but the number is expected to grow big time in the years to come.
If you are interested in learning more about the changes AI is making in the digital marketing sphere, keep reading to see eight major trends. Let’s take a look!
1. AI Enables Data-Driven Decision-Making
Digital marketers make important decisions every day, but they wouldn’t be as successful without AI-based insights. Intelligent analytics platforms can collect a lot of information about modern consumers and use it to identify the finest marketing solutions, a feat no human being (or even team) could ever achieve single-handedly.
In such circumstances, digital marketing teams can make data-driven decisions that guarantee to maximize efficiency and result in highly successful campaigns. For example, you can use AI to do the following:
- Analyze consumers and create a profile of your typical customer
- Identify the strengths and weaknesses of your existing campaigns and adjust them in real-time
- Pinpoint the forthcoming trend and prepare for it on time
2. Designing a Better Content Strategy
A special segment of AI-based decision-making is dedicated to content strategies. If you rely on AI to analyze and interpret customers’ content preferences, you can end up building a much better plan of work that suits the demands and everyday needs of your average buyer.
Using AI analytics, it’s easy to come up with a perfect mix of content formats and decide whether to focus on blog posts, videos, infographics, or something different.
But there’s another aspect of the story that you should remember. Namely, almost every content creation tool that digital marketers are using is based on AI. Jake Gardner, an essay writer, said: “There’s not a single content design platform that could function without AI”.
3. Superior Product Recommendations
Whenever you visit your favorite eCommerce store, you get to see product recommendations that perfectly match your previous browsing experiences on the platform. What you are seeing is by no means a coincidence, but rather AI in action.
AI acts as a powerful cross-sales mechanism that learns the purchasing habits of online shoppers and displays tailored product suggestions. That way, businesses can drastically increase sales and build an army of recurring customers.
Product suggestions are one of the basic features you’ll notice on Amazon and other eCommerce websites, but the concept extends far beyond online retail. According to the report, Netflix saves $1 billion in lost revenue every year simply by using machine learning to make personalized recommendations. It’s a great example of AI’s ability to cut costs through content customization.
4. Personalized Email Marketing
Billions of people use emailing platforms for business communication, which makes emails an integral part of contemporary marketing. However, it turns out that generic messages can hardly impress subscribers because they expect more personalized content.
This is where AI steps in to help digital marketers tailor email campaigns. Apart from building accurate buyer personas, AI can take many other actions to help you personalize emails. That includes the following:
- Scheduling based on the time zone and location of a given user. The idea is to send emails when your subscriber is guaranteed to read it.
- Automated behavioral triggered messages. For instance, AI-powered email platforms will instantly send a welcome message to the new subscriber.
- Synchronizing emails with landing pages. AI takes care of all details and ensures branding consistency to help you boost email conversion rates.
5. Voice Search Assistance
At least 20% of mobile queries are already voice searches. That’s one of the biggest trends in digital marketing because more people are using personal assistants such as Siri or Cortana every day. Once again, the generator of the change is AI thanks to its language processing abilities.
Now, the real question is: What should a marketer do to adapt to this trend? The answer comes in the form of voice-focused SEO.
If you want to build a voice search-friendly website, you need to write copies that are highly informative and up to the point. Voice searchers ask straightforward questions, so it’s up to you to write content that directly answers users’ inquiries.
6. Chatbot Assistants
Chatbots may as well be the most significant trend in the online universe. Almost every website on the Internet uses chatbots for multiple purposes, including digital marketing. According to assignment writing help, as multifunctional tools, AI-powered chatbots help businesses improve the three major aspects of work.
- Customer service: A typical Internet user wants to solve product or service-related issues as quickly as possible, which makes chatbots an extremely helpful customer service tool.
- Sales: Chatbots solve users’ problems and collect information along the way. Sales agents can use those insights to create tailored offers and drive more conversions.
- Marketing: The same idea applies to digital marketing since you can utilize chatbots to gather information and provide followers with highly customized content.
7. AI Boosts Advertising
Digital ads have become incredibly accurate because they rely on AI for audience targeting. Today, AI advertising systems calculate hundreds of variables to display promo messages at the right time to the right consumers.
Take Instagram and Facebook as an example because the two networks share the same advertising platform. With this advertising solution, it’s easy to set very specific targeting parameters and approach even the smallest groups of audiences.
You can target core audiences based on demographic preferences, custom audiences based on previous interactions with consumers, or lookalike audiences based on similarities with the existing customers. All this makes AI-controlled advertising immensely popular among marketers.
8. AI Powers Various AR and VR Projects
Finally, AI is responsible for some of the most successful marketing projects in the fields of Augmented (AR) and Virtual Reality (VR). Such a technology adds a brand new scope of possibilities to digital marketing because creative businesses can play with real and surreal to form unique customer experiences.
IKEA Place is an AR app that helps users discover furniture and try true-to-scale models in their own homes. The app is not only fun and interactive but also very useful as it assists potential buyers in finding a perfect piece of furniture quickly and effortlessly.
The Bottom Line
Digital marketing has always been a dynamic business, but AI made it even more flexible and versatile. New trends are emerging every year and it’s important to keep an eye on the latest developments in these two fields if you want to stay competitive in the long run.
We showed you eight ways AI is changing the future of digital marketing. Will it affect your online campaigns? Which trend do you consider to be most significant? Share your opinion in the comments and we will discuss this topic together.