If you are managing a business, then you will know how hard it is to ensure each department runs smoothly on a day-to-day basis. Whether you oversee developing a new product or helping the sales team hit their targets, your task list is seemingly endless.
However, there is one area that many business leaders misunderstand or neglect altogether – marketing.
This might come as a surprise to you. Marketing is hardly a new-fangled term, and every business must have a marketing plan of some degree. Unfortunately, most business people see marketing as a necessary evil and a chore that you must endure.
The problem with this mentality is that it dooms you to failure from the get-go. If you are dispassionate and stressed about your marketing, then you are unlikely to create any content or collateral that resonates with your market or feels fresh and new.
As a result, you will lag behind competitors who take it more seriously, condemning you to be second best in the industry; it doesn’t need to be like this, though. With a few simple marketing ideas, you can quickly overhaul your strategy and position your brand more prominently in the sector.
This is what you need to know:
Invest in merchandise
Investing in merchandise is one of the simplest ways to improve your marketing. It might sound rather old-fashioned compared with buzzwords like SEO or NFT, but merch remains a fantastic marketing tool.
Because it is physical, you will contact them regularly when you pick up a hat, pair of shoes, or an umbrella from a brand. Moreover, you are just as likely to interact with them – by wearing them or using them during your day.
Imagine your market seeing your brand day in and day out for months or years on end. When you multiply this by the number of strangers who will also see this merch, you quickly realize how much bang you get for your buck.
Want to order yourself some personalized merch? Check out anthembranding.com.
Build a social media community
Another fantastic marketing tool that you need to be utilizing is social media. Yes, this is another old classic, but so many brands are still underusing it.
Social media is typically seen as a way for brands to slap up a few corporate images or captions and remind their followers that they exist periodically. This isn’t just boring but can be detrimental to your brand. People don’t want you to be dull and corporate. They want you to be human.
Just take a look at brands who ace their social channels – from Ryan Air to Ryan Reynolds’ Aviation Gin. They have developed genuine fans of their content – many of whom didn’t even like the products before their social explosions.
Maximize organic search traffic
Lastly, you should look to maximize your organic search traffic. Without visitors to your website, your business can quickly tank, so you should be focusing on improving your ranking on search engine results pages.
You can do this using search engine optimization, which helps improve your domain authority and prove to the algorithm that your website can be trusted to deliver a great experience for your visitors.