In business, marketing is about maximizing the resources you have to create memorable experiences for your viewers. It is about pushing the boundaries of their imaginations and allowing them to dream.
Here are three of the best ways you can do it.
A Ring of Information
In this day and age, there are few things you will not be able to find online. Whether you are looking for information on the covid-19 global pandemic, time travel, life on other planets, or how to bake a chocolate cake, in all likelihood, there is a page with something about it. In the vast majority of cases, there will be at least a dozen, if not hundreds. We live in a time when content has never been easier to locate nor more affordable. The key lies in knowing how to filter it and separate what is useful from what can be discarded.
Because of this, companies in all industries are working together with online content drivers in similar fields. For instance, if your enterprise is in the real estate development business, you can promote your various projects in architecture magazines online, home improvement blogs, and construction reports. In addition, you can include a one to two-minute commercial on a YouTube channel detailing city life.
The same goes for any other kind of organization regardless of trade or line of service. As long as you have a captivating strategy and a catchy ad, there is virtually no limit to the things you can do.
Where It All Started
As we just mentioned, the worldwide web has opened up a long list of possibilities for companies in marketing. Furthermore, it has leveled the playing field between those with an outrageous number of financial resources and those without them. Yet, some things never change, or at least they take a while to. And one of them is the age-old concept of celebrity advertising.
Back in the nineties, there wasn’t anything a TV commercial featuring Michael Jordan wouldn’t sell. From hamburgers and men’s underwear to pickup trucks and sports drinks, if you saw Mike doing it, you would more than likely do it as well. In places like the Far East Nation of Japan, it was Hollywood hunks and popular singers who dominated the airwaves. Few can forget a young Brad Pitt trying on a pair of Levi’s jeans, Tommy Lee Jones drinking canned coffee, or Keanu Reeves promoting expensive whisky.
Close to half a century later, it is still basketball, soccer, and baseball superstars and members of the silver screen telling us what we should get. Millions across the globe continue to flock to them. As such, as an enterprise looking to make its mark, it is one of the best strategies to follow.
Real-time Launches and Events
In the past decade or so, it has become customary to see Apple CEO Tim Cook introducing the world to a new iPhone or iPad on a worldwide live-streaming event. In fact, it’s been even longer than that. Ever since Steve Jobs changed the digital world by showing us the first iPhone in 2007, businesses in all industries have followed in his footsteps. There are several reasons for this.
First, a real-time online launch can reach billions of people all at once. As such, it is a gigantic bang for your buck. Second, it can be shown over and over and over again on social media and other online platforms at no extra cost. Finally, it is an opportunity for existing and prospective customers to get close to company leaders and interact with them through chat messages and other means.
Nevertheless, as effective as this kind of marketing is, there are few important factors to consider. One of them is an appropriate teaser campaign that generates expectations not only for a certain product but also a very specific date. The second is having the right logistics and making sure everything functions as it should. It includes a stable internet connection, good lighting, a quality screen, and a well-prepared speech or presentation.
As we have seen, there are three important trends in marketing today. The first is the online cross-collaboration between enterprises in similar fields in regards to content, advertisements, and links. The second is a return to traditional advertising through prominent celebrities and athletes. Finally, it’s about knowing how to create and execute the right live event at the proper time.
Naturally, some companies will always be more popular than others. They will also have more money. However, these are three things all firms can do to a certain extent. They are all effective ways to promote whatever you are offering to as many people as you can.