According to Forbes, 93 percent of B2B companies say content marketing generates more leads than traditional marketing methods.
So why stick with the traditional? After all, your company needs leads to boost sales and grow into a shocking success.
Here are 10 electrifying lead generation strategies that can energize your company for stunning success.
1. Step Up SEO Blogging
To boost sales, you first need to attract relevant potential customers to your website. With search engine optimization or SEO, you can focus on creating content specifically designed to attract your target audience.
A successful SEO strategy is based on research and keywords your customers are already using to find your product or service.
Using tools like Keyword Planner or Google Trends, you can determine what your target audience is searching. Then, you can use these keywords to create relevant content. When your customers search those keywords online, they’ll find your website before a competitor’s.
However, it takes posting quality content on a regular schedule for SEO blogging to work.
This lead generation strategy can lead you to ongoing success, but only if you commit the time.
2. Sweet Social Media
In fact, many of these lead generation strategies, including social media marketing, require posting on a consistent basis.
Social media gives your company the opportunity to show customers who you are. By communicating your company’s brand, you can generate interest in your business to attract new leads.
Social media also allows you to develop a relationship with your customers.
By leveraging their interest with fun content, you can boost engagement and attract new leads to your website!
3. Vamp Up Value
These lead generation marketing strategies, including the two mentioned above, work beside when you focus on highlighting your company’s value.
What do you offer customers that no one else in your industry does? By showing customers your competitive advantage, you can attract new leads to choose you over your competitors.
When writing blog posts, use your industry experience and know-how to teach your readers something new.
On social media, give customers new ways to use your product. Get creative with it and have fun. This can benefit your company’s brand while still showing customers the value your company offers.
That way, leads see your company as a helpful, relevant resource. Then, they’ll come to depend on your product, service, or company for help (and no one else!).
4. Success Stories
Success stories are another lead generation strategy that can also show potential customers your value.
Speak with previous customers about their experience with your company. Whether you post written reviews on your website or record video reviews (which are also great for social media), these success stories show potential, new customers what you have to offer.
As a lead generation strategy, success stories highlight your value and show on-the-fence website visitors the happiness they could experience as one of your customers.
Pay-per-click, or PPC advertising, is another lead generation strategy that attracts people to your website. As the name suggests, you only pay when someone clicks on one of your ads.
Like SEO blogging, PPC uses research and keywords to work. Unlike SEO, however, PPC gives you a lot more control over the people you attract to your website.
Using demographic settings, you can pinpoint your ideal customer and only show ads to them.
That way, you can make the most of your advertising budget by only showing ads to these searchers. These searchers make up an audience of people most likely to convert from a visitor into a lead. Then, your sales team can convert these leads into paying customers.
According to Google, search ads can increase your brand awareness by 80 percent, too!
6. Amp Up Email Marketing
Email marketing is still an effective digital marketing strategy for attracting leads.
First, remind website visitors that subscribing to your email list can give them exclusive deals. Then, use these emails to remind them about your business—even if it’s been a while since they were last on your website.
Email marketing is also a great legal lead generation strategy by using targeting and testing to optimize results.
This can help you generate new leads while attracting return customers to your website, too!
FOMO, or the Fear of Missing Out, is an effective lead generation technique that can help you achieve fast results.
People don’t want to feel like they’re falling behind the times. Use limited-time offers and time-sensitive call-to-action language.
That way, people feel compelled to act now instead of later.
Like email marketing, this can help you generate new leads as well as return customers.
8. Real Referrals
An incentive-based referral system can help you use word-of-mouth marketing techniques to your advantage.
To start, make it personal. Create individual referral codes for your loyal customers to share with friends. Then, reward them each time they attract new leads to your business.
This is a great lead generation strategy to help you boost online traffic as well as sales!
9. Make It Modern
People don’t trust a company that’s still using old-school tactics. One basic lead generation strategy is to update your brand. That way, customers know your company is relevant and making strides in this century.
This includes updating your website as well. Instead of leaving your website design old and outdated, give it a makeover!
A modern website can help you generate new leads and keep you miles ahead of the competition as well.
10. Build Interest with Influencers
Who do your customers know and trust to tell them everything there is to know about your industry?
These influencers can help you boost lead generation to your website by leveraging their own audience. This can help you leverage that existing trust as well, so leads begin to trust your company, too!
10 Shockingly Simple Lead Generation Strategies
With these 10 shockingly simple lead generation strategies, you can boost traffic to your website. Then, you can stun people with your business, show them your value, and turn those visitors into interested leads!
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