Brand building is an essential strategy for any business that wants to succeed. In this day and age, you need to be especially diligent about building your brand online and setting your company apart from the competition.
There are so many businesses using the internet and social media to build their brand; if you’re not careful, yours will get lost in the shuffle.
When it comes to small business branding, it’s easy to think that you’re doomed if you can’t spend thousands of dollars a month on marketing and advertising. That’s definitely not the case, though.
Listed below are branding tips that will help you spread the word about your company without breaking the bank.
1. Define Your Values
The first step toward building your business’s brand is to define your brand’s values. You don’t have to spend any money at all to do this, but it’ll save you a lot of money later on.
By having a clear set of values for your business, you’ll have an easier time making marketing decisions in the future. This will help you avoid making costly mistakes or wasting time putting out content that doesn’t resonate with your audience.
Sit down with your marketing team first thing and figure out what matters most to your company and what you want people to think when they think of your brand.
2. Create a Style Guide
Next, create a style guide for your business.
This will help to standardize the marketing process and ensure that all marketing content is uniform and recognizable.
When people can recognize your business and associate it with certain colors, images, and fonts, they’re going to be more inclined to buy from you in the future.
It takes some time to establish a style guide, but it shouldn’t cost you any money. There are lots of free examples of style guides online, too, to help figure out how to structure yours.
3. Design a Logo
If you don’t have a logo already, now is the time to get one. Your company’s logo is going to appear on everything you share online, as well as on your products themselves.
Put together a logo that encapsulates your brand and aligns with your company’s values.
There are lots of free and low-cost logo design companies that will help you put together a logo without spending a lot of money.
You can also look into hiring an independent designer on a site like Fiverr, too. These designers offer their services for relatively low prices, so you can get a high-quality logo while still sticking to your budget.
4. Set Up a Website
These days, a website is a must for any business that wants to be relevant. For just a couple hundred dollars, you can put together a website on your own in just a few hours.
You can also hire a web design company to help you create a more unique, eye-catching website. There are lots of design companies that specialize in helping small businesses and offer affordable web design services.
According to LinkNow, the key to providing affordable web design is having a great system in place to streamline the design process. Look for a company that has a plan like this and knows how to produce high-quality websites with fast turnaround time.
5. Establish a Blog
In addition to having a website, it’s a good idea to have a blog for your business, too. Blogging helps to boost your business’s search engine rankings and makes it easier for people to learn about your brand.
Blogging also provides your customers with content that they can share online. This, in turn, increases your exposure and introduces more people to what your company has to offer.
6. Be Consistent
Remember to be consistent with your blog posts, too. Posting on a regular basis further boosts your search engine rankings and ensures that your brand stays relevant and at the forefront of people’s minds.
Remember to be consistent not just in your posting but in the type of content you’re sharing. Make sure that all your blog posts align with your business’s values and feel “on brand” for your company.
7. Start Using Social Media
In addition to establishing a website and blogging on a regular basis, it’s important to develop a strong social media presence.
Social media is the place where many people learn about new brands. The greater your presence, the easier it will be for people to find you.
Be sure to post regularly on social media, and don’t forget to share your blog posts and other content there.
There are lots of social media marketing tools — many of which are free or available for a low monthly cost — that can help you schedule posts and stay organized so you know what’s being shared on different platforms.
8. Focus on Your Audience
Make an effort to engage with your audience as often as possible. When people comment on your social media posts, comment back.
When they respond to a blog post or share it, respond to their comment or thank them for spreading the love.
The more attention you pay to your audience, the stronger your relationship will be and the more loyalty they’ll feel to you.
9. Find a Motto
Finally, try to develop a motto for your business. Establish a phrase or saying that sums up your brand and that people will associate with you and your products.
Work with your team to come up with a motto that is catchy and easy to remember, then start incorporating it into your blog posts, social media posts, and other marketing content.
Get More Small Business Branding Advice
As you can see, small business branding doesn’t have to bankrupt your company.
If you implement these nine tips, you’ll have no trouble building your brand, and you won’t have to spend a ton of money to do it.
Do you want to learn about other steps you can take to build your business’s brand? If so, we’ve got resources that can help.
Check out the Marketing section of our site today for more guidance on building a brand and getting the word out about your company.