Does your website seem to be getting consistent traffic but is struggling to convert your web visitors into customers? Then your website must be suffering from a poor bounce rate. You know, it is easy to see how many users visit your website at a given time, but what happens after that is not as obvious. To optimize your website and boost your conversions, you need a website that does not only look beautiful but also gets more value from each visitor. Since your website is a crucial part of your digital marketing strategy, you cannot overlook your web design. Here are some web design tips that are sure to boost your marketing efforts:
Use an effective visual hierarchy
In web design, visual hierarchy refers to how you arrange the features of your website. The best tip we can give here is to make sure that the most important features are also the ultimate attention grabbers. You can create a visual hierarchy by using bold fonts and bright colors to highlight the text that you want your web visitors to see first.
Maximize white space
These blank areas on your web page may not seem much, but did you know that they are a crucial feature of your web design? When you use white space effectively, it could improve the readability of your website. How? By keeping your visitors from being distracted by the overwhelming elements on your site. Usually, too many elements tend to distract users from main conversion points, causing them to leave your website before you are even able to carry out your desired call to action.
Use a descriptive headline on top of the homepage
If the headline on top of your homepage is not descriptive or key phrase-focused enough, chances are your website visitors may be confused if they are in the right place or not. By using a descriptive headline high on your homepage, you take advantage of the opportunity to suggest relevance and let your web visitors know that your website is the right place to be and that they will find what they need if they keep browsing. Don’t jump into the bandwagon by using fancy headlines! Make sure your message is clear.
Use images of people
Web users are drawn to people’s pictures—that’s a fact! There is something about pictures of people that make them so useful in web design. If you want to take advantage of the magnetic power of these images and draw as much attention as possible, make sure your sales page makes use of the combination of testimonials and faces.
Use a responsive layout
In this day and age, most website traffic comes from mobile devices. As more and more people use mobile phones, you can only expect their number to rise and without a responsive layout, your website misses out a lot. But what really does a responsive layout do? Well, this layout gives you a reason to stop wondering what web visitors see when they visit your website if they are viewing it from their phones. With a responsive website, you know that the layout of your site automatically adjusts based on the device from which it is viewed from. That is why, you need to use the services of a good website design company that will ensure that besides having a good design your website is also usable across a variety of gadgets.
Avoid blocky paragraphs
You know the reason for this. When you visit a website and are welcomed by long, blocky paragraphs, chances you will only skim through it or just skip it altogether. While you may want your website to be as informational as possible, keep in mind that blocky paragraphs do not align with digital content best practices. So if you are creating content for your website, make sure that you break up long paragraphs so they are easy to read and digest. As a rule of thumb, avoid writing paragraphs that are longer than 3 to 4 lines.
Go for easy navigation
Nothing makes a web visitor leave a website than an overly intricate navigation system. Nowadays, web users want everything to be as simple as possible. Just like you, your web visitors don’t want to waste their time rummaging through your website just to find what they need! A good web design is one that is easy to navigate—one that features menu bars that are easy to utilize, buttons that visitors can simply click if they want to go back to where they came from. Especially if there are hundreds of pages on your website, organizing them using drop-down lists would greatly help.
If you find these tips overwhelming, you might be surprised to know that these are not even half of all the web design tips you need to know to enhance your website. If you think you cannot incorporate all these tips on your site, you may opt to hire a web professional to do al the work for you.