Have you made a marketing strategy for your business? While you were scratching you heads from making the perfect marketing strategy for expanding your business, gaining customers and increasing revenue, it might also be important that you look into the appropriate marketing communication.
The different forms of marketing communications ensure that your marketing strategy is well illustrated to the target audience & gets the required exposure.
Marketing communication is one of the trickiest parts for each and every marketing department.
It is always difficult to select the right marketing communication method that can help your organization to boost its revenue and gain customers.
While the marketing strategy might be.similar for the competitors, it’s the marketing communication that makes your organization different. If you’re a small scale industry and you have just started your business, your marketing communication tactic is going to be different compared to a bigger shark of the industry.
In this article, we’ll delve a bit deeper into marketing communications and look into some of the key types of marketing communication techniques that every business must look into.
Before we dig deeper, let us try and understand what marketing communication really is.
Numerous channels and tools can be used during marketing in order to bring your marketing strategy into fruition. This permutation and combination of different channels and tools is known as marketing communication.
Marketing communication channels are the medium through which this message is being shared with the target audience.
Why is marketing communication so important?
Imagine that you have come across a new idea and your firm has decided to work on it. After your prototype is built, & your final product is ready, it is important that your idea gets communicated with your target audience.
And this is where the role of marketing communication arises.
Taking the idea from the source to the destination is what marketing communication does.
The illustration of the idea through the right channel and to the right person is the key role of marketing communication.
It helps in building the relations between your customers, clients and your organization. Moreover, it helps to build trust, thus resulting in an increased customer lifetime value.
With the growth of omni-channel marketing, cross-channel marketing communication is slowly gaining importance.
More than 30% of marketers have shared that it is impossible to segregate different channels of marketing.
Thus, if you’re looking forward to building your marketing strategy, it is important that you maintain the marketing communication across all the channels equivalently.
Recent trends of marketing communication as shown arise in influencer marketing, cause marketing, storytelling & targeted marketing.
This article will explore some of the key marketing communications of 2021 that you need to be aware of.
Key marketing communication trends of 2021
1. Cause marketing:
Making your brand stand for a cause is all that matters now. Voicing your opinion about the boiling issues will help your customers to be the brand champions.
The ones who are in support of the issue that you are volunteering for will inculcate a feeling of belongingness with your brand.
A recent survey by Unilever shows that more than 30% of the customers are looking forward to buying from the organizations that support the cause of environment and sustainability.
Brands that showcase themselves as being bold and taking a stand for ’cause that matters’ is one of the greatest marketing trends of 2021.
It is one of the key marketing communication strategies that you must watch out for in the years to come.
2. Leverage your public relations to gain more audience:
With the advent of social media, having a public relation officer is becoming a mandate for bigger brands.
Any wrong sentiment over the social media can lead to a tarnished image for the entire brand.
Thus, it becomes important that you focus much more on public relations as one of the key marketing communication strategies. Public relations ensures that your brand builds trust, enhances customer communication & improves the brand image.
The growing trend of involving public relations into strategic decisions and goal setting is making it a more challenging, decisive And Exhaustive skill set.
3. Digital marketing is here to stay:
By now you must have been tired reading digital marketing everywhere.
Yet, the more we talk about it, the less it is. .Marketing communication through digital marketing enhances a greater return on investment along with a higher lead conversion ratio.
Improved targeting of the audience along with a clear idea of demographics can help you in designing a flexible marketing strategy. Leverage the digital marketing channels of communication as much as you can as it can help your brand in reaching out even to the remotest of the areas.
4. Let us talk a little bit more about direct marketing:
What will we be selling if the product is not marketed to the right audience?
This is where direct marketing comes into play. Taking a product and showing it to the right audience both demographically and psychographically is why direct marketing is the go-to.
Direct marketing also gives you the chance to communicate with their customers, so it is also called direct response marketing.
The only challenge that comes with direct marketing is it is time taking. As you delve deeper into market research, you might lose out on potential revenue which might be difficult to recover later on.
Bottom line:
A great marketing strategy will only be successful if it is executed using the right marketing communication. Have a perfectly well planned marketing communication to ensure that your product reaches out to a well framed set of audience. Seek out professional help from the marketing and communication firms to ensure that your marketing strategy does not fall flat on the floor. Hurry up before it’s too late!
