Optimizing your business’ online presence for search engines goes far beyond keyword research and guest blogging. SEO is constantly changing. To stay on top of the ball, you need to approach your online presence more strategically.
Here are a few practical SEO tips that will skyrocket your SEO efforts immediately.
Optimize for Voice Search
The number of mobile searchers using voice search is constantly growing. It’s fast, simple, and efficient. These users don’t need to use short keywords to save time. Instead, they use conversational phrases and even full sentences when interacting with search engines. If they’re looking for a shoe store in LA, they won’t google “LA shoe store.” Instead, they will ask “What is the nearest shoe store that is open right now?”
Today, over 70% of search queries are based on such natural language. Therefore, using a keyword tool to identify a popular keyword with a high search volume is not enough anymore. To boost your rankings, you need to understand how your audiences are using search engines. Above all, you need to understand their search intent.
In addition to the traditional keyword tool, consider using Google Suggest, People Also Ask, Ubersuggest, or relevant Reddit threads as sources of valuable, long-tail keywords. By using conversational keywords, inserting them organically, and creating valuable and interactive content, you will have an opportunity to appear in featured snippets.
Discover Untapped Link Building Opportunities
Guest blogging is the most powerful way to build links. However, this is far from being the only one. There are many alternative tactics that can improve your online presence.
For example, look for broken links. Use tools like Check My Links to audit an authoritative site in your niche. If you identify any invalid links, you should connect with the website owner and offer your content as an adequate replacement.
Also, as your online authority grows, people will start citing your content and using it as a credible resource. But, what about those sites that mention you but forget to link back to you? Fortunately, there is a way to detect your unlinked brand mentions. Use tools like Google Alerts to monitor the use of your brand name in real-time. Once you find an unlinked mention, contact the website owner and ask them to insert a link to your site. If you’re creating original images, graphs, charts, or infographics, use Google’s Reverse Images to detect sites that used your content without linking back to it.
No matter what link building tactic you use, analyze each link building opportunity carefully. Avoid poor-quality sites that will harm your online reputation and may even get you penalized. The SEO Guide by the OMG digital marketing company reminds us that the sites with low domain authority, spammy sites, or sites blacklisted by Google should be avoided.
Use Internal Linking
Internal links are important for a few reasons. First, they simplify the website navigation and allow users to find relevant pages and content faster. Second, they build a solid information hierarchy for your site. Third, they boost your pages’ link value. Namely, when linking from popular pages on your site to new/low-authority ones, you will pass the link juice to them and help search engines find, crawl, and index them faster.
For starters, you will need to build a website hierarchy. Your site’s menu should depict it. On the top of it is, of course, your home page. Below are specific categories and subcategories. Finally, individual pages and posts are at its bottom. Your goal is to identify your strongest content, the one you want your searchers to find first when googling you. And, to do so, you should add numerous internal links to these pages.
Mind the context. If you’ve written a bunch of posts on the same topic, you can link them with each other. Links from your home page, navigation menu, and taxonomies (categories and tags) will also make your content easier to find by users and index by search engines.
Harness the Power of Social Networks
Even though Google confirmed that social signals are not a ranking factor, these channels can indirectly impact your online presence in multiple ways.
First, social networks make your content visible. Optimize your posts for the right keywords and hashtags to make your posts visible to wider audiences. According to Backlinko, you should also write engaging and informative descriptions for each post to encourage users to click on your link to read more.
Second, establish an online community to build brand authority. Join relevant groups on social networks or create a new one. Monitor users’ conversations in real-time and participate in them actively. Don’t promote your brand aggressively. Instead, focus on delivering value to group members by providing relevant content and tips. Link to your website only when it makes sense. Your goal is to position yourself as a highly informative resource and encourage people to visit your site whenever they want to solve problems or learn something new.
The SEO landscape is rapidly evolving. Google is constantly updating its webmaster guidelines and new algorithm updates are emerging. Therefore, to increase your online presence in the organic search and maintain your high rankings, you will need to keep pace with these trends.
Sure, you cannot boil down your SEO efforts to these few techniques. Technical SEO, content production and optimization, sophisticated on-page SEO, and UX design are also crucial for giving your website the edge on your rivals.
Most importantly, track your progress. This is the only way to understand what tactics work for you and create a more valuable SEO strategy for your business.