So, you’re looking to tweak and improve upon your website’s current SEO strategy. You’ve had some success in the past, but you want to make sure your site is even more SEO-friendly as we head into the new year.

Or perhaps you’re only starting out and you want to make sure you set yourself up for success by creating a solid SEO strategy. Because by knowing what to do, and what not to do, you can help get your new website off of the ground.

Regardless of what your situation is, it’s important to keep up with the latest SEO tips and tricks. But doing so is often easier said than done, which of course, makes ranking on search engines that much more difficult.

So what are some SEO techniques that you can try to improve your website’s search engine rankings? And what are some secret SEO tricks that you may be overlooking? We’ve got the answers to those questions, and more, in this article.

Now then, let’s get started!

Page Speeds

We’ve all clicked on a website before, only to have it not load on our device after a few seconds. So what do we all do in that situation? We close out the window and never return to that website ever again.

Believe it or not, search engines know this, and thus, aren’t referring users to slower websites anymore. So page speeds have become a huge part of any good SEO strategy, making it something you should concern yourself with going forward.

Not sure if your site is fast enough? Run it through Google’s page speed checker. If you get a bad grade, Google will even give you some tips on how you can speed up your site.

Internal and External Links

When it comes to SEO strategies, a lot of time and effort is spent on backlinks. And while backlinks are important and shouldn’t be ignored, they’re mostly out of your control.

You can waste a ton of time and money trying to get quality backlinks on your site if you aren’t careful, which is never a good thing. With that being said, there are some links that you can control that you shouldn’t overlook: internal and external links.

Internal links are links that you post in your content that link to other pages on your site. External links are links that you post in your content that link to other relevant, quality sites.

A pro tip? Sprinkle a few internal and external links in your content going forward. Search engines will notice, and your users will appreciate the relevant links to more quality information. 

Human-Readable URLs

Another SEO strategy that not enough people are using is human-readable URLs. Human-readable URLs are URLs that have actual words in them that are related to the content.

A lot of sites use random URLs, which are often just a series of numbers, which isn’t ideal. It looks kind of spammy, and it doesn’t help users know what they’re clicking on, both things search engines hate.

So if you aren’t already, use human-readable URLs for all of your content. You’ll notice a change in your rankings pretty quickly, especially on your newer content.

Content Formatting

The way that content is formatted can play a huge role in your search engine rankings. But if you aren’t sure what search engines want, or how to format content, consider writing with users in mind first.

Things like legible fonts, paragraphs, and headers all make content easier for users to read. They also check a lot of the boxes search engines want, which is a good thing.

Remember, search engines want to suggest users to relevant content that offers a good user experience. By focusing on the users first, you’re improving your site’s SEO strategy, too, which of course is the overall goal here.

An SSL Certificate

Have you ever noticed that some websites have https:// instead of http:// in front of their domain name? While it may seem like a small difference, it’s actually a huge difference, especially in the eyes of search engines.

An SSL certificate is an extra layer of security for your site. If you already have one, your site will have an https:// domain name. If you don’t do worry, they’re free and your hosting provider should be able to set one up for you.

Remember, search engines care about their users, not your website. So they’re going to rank and recommend sites that are secure to protect their own users. By having an SSL certificate, you’re checking one of the more important SEO boxes that all search engines have: security.

Still overwhelmed by SEO? There are lots of managed SEO services out there that can pay for themselves over time. Don’t be afraid to reach out and ask for help if you need it, SEO is too important to overlook.

The Best SEO Tips and Tricks

Well, there you have it! Those are the biggest and best SEO tips and tricks you should know. So as long as you keep these ideas in mind, you’ll be setting your website up for success.

Remember, user experience is key. Focus on what makes your site more user-friendly, and by doing so, you’ll be improving your SEO strategy, too.

Things like page speeds and site security are extremely important to search engines. So make sure your site is fast, and you have an SSL certificate, so users can browse your site both safe and fast.

Also, make sure your content is formatted with your users in mind. Basic formatting tips, like paragraphs, headers, and legible fonts go a long way in helping make your site more SEO-friendly. Don’t forget about human-readable URLs, too.

Looking for more information on SEO and SEO strategies? Check out our blog!