Corporate videos have found their prestigious place as one of the best ways of marketing products and services. Companies can use video content to raise awareness, attract new customers and educate the existing customers. As video production involves lots of resources, production teams, and money, it makes sense for brands to hire a highly qualified videographer to produce top-notch corporate videos.
Whether you hire a production company or plan to do it in-house, you should be aware of the different components that go around video production. So, here are five helpful tips for producing high-quality corporate videos.
1. Prefer Shorter Videos
You don’t have to make an hour-long documentary-type video to prove your point when it comes to corporate videos. You can get the same effect with a five-minute video if you know what you need to do. Viewers are too busy to spend hours watching your videos. It’s best to pack all your content in a handsome package of a few minutes of video. Concentrate on the most important things and work on them. Whether you’re producing a video ad or training program modules, you need to maintain concise language and engaging visuals that communicate at a constant pace.
2. Don’t Create Too Much Suspense
As much as you want to create anticipation in your videos, you shouldn’t wait until the end of the video to tell your message. Showing glimpses or dropping secondary hints may be beneficial for Hollywood movies. But, when it comes to corporate video, it’s best to disclose your main message and eventually build on it. A professional videographer knows the importance of maintaining the consistency and natural flow of content instead of disrupting it with random things. As the attention span of your audience is too short, it’s best to create a hook that will keep your audience engaged from the beginning. The hook can be your main feature of the video or your product’s prime feature.
3. Make It Natural
The characters in your video looking directly at the camera can be disturbing. There should be a natural movement in your video where people seem to do their own things instead of sitting in one place and speaking their lines while staring into the camera. It won’t feel natural, and the audience won’t relate to it. For example, a sunscreen ad would look more effective to showcase a character at the beach, soaking the sun while rubbing their sunscreen than someone in a suit, sitting in a studio, and talking about the sunscreen. It might look like a news segment.
4. Get the Relevant Costumes
People might get offended or pass their judgment if they think the people’s attire in your video isn’t suitable for your brand. And they may not be entirely wrong. Costumes play a crucial role in determining whether the character belongs to the scene or not. Someone working at an office should wear suits or business casuals to look more professional in the video. That is why it is essential to get relevant costumes for your characters.
5. Don’t Compromise on Production Quality
Anyone with a minimum knowledge of photography would understand the difference between a professionally produced video and an amateur video. A professional videographer makes sure that the different aspects of video production, such as cinematography, storyline, music, characters, dialogues, costumes, are in line with your goals or not.
If it’s a video ad about breakfast cereal, it makes more sense to show a family eating the cereal in the morning in their living room with some good energetic music in the background. It ensures that every aspect of the video production is according to the goal of the video. That is why any company should not compromise on production quality.
Corporate video production involves a great deal of time, expertise, and money. If you aren’t a video production company yourself, it’s best to hire external professionals to produce your corporate video.