For a blogger, a business owner, a hobbyist or for literally anyone who has their own website, a web page is like a piece of digital real estate. It should be finely crafted to make it stand out amidst a sea of others.
A well-designed web page can make visitors stay longer, interact more, sell better and do everything that is meant to do. A poorly designed website, on the other hand, negates all effort put in to achieve those goals. It also creates a ripple of other negative results like poor search engine ranking, minimal traffic, lower conversions and so on.
Ignoring mobile responsiveness
‘In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.’ reports Statista. That’s almost 50% jump from the previous year figures. Let’s face it. Mobiles are replacing PCs and other big-screen devices. And your web page cannot afford to remain unfriendly to mobile responsiveness.
If you are ignoring mobile responsiveness, your users will not be able to access it properly. Also, your web page will not rank higher in search engine results since mobile responsiveness is one among the three Google’s recommendations (Source).
A favicon is basically an icon that is displayed on the tab of a browser. If there are too many tabs open at once (which is the case most often), a favicon helps users to quickly recognize which website it is for continuing interaction.
Without a favicon, your visitors might forget about the page and close it inadvertently. As a result, you will have a high bounce rate, which is never healthy.
Slow page loading speed
A slow loading web page is a real pain to live with. Almost 53% of users lose patience and leave a page if it takes more than 3 seconds to load. Perhaps, it is one reason why page loading speed is also included as a Google ranking signal.
But, what does page design and speed have in correlation? When you are designing your page make sure you are using images and elements that are quick to load. Avoid heavy images that take time to buffer and load. Instead, use light-weight images that don’t take long to load. Similarly, use only essential CSS elements that are necessary to deliver a rich user experience. Avoid the clutter. Especially auto-playing carousels and similar elements which drag the page loading speed down.
In 2018, user data privacy and security is a hot topic that has reached new levels of interest. GDPR is a result of that heightened interest. It requires every business and their websites or mobile applications to follow strict data collection measures. One among them is to take user consent before collecting cookies.
Similarly, if you are an online store that collects payments from customers, there should be a provision to display trust seal of the SSL certificate that web page uses. The trust seal will aid in winning the customer trust as well as improving conversion rates. It achieves the primary goal of dispelling security concerns.
Generic stock photography
Human beings, by nature, are visual beings. They consume visual information faster and better than any other form of content. Also, as the popular saying goes, images speak a thousand unspoken words.
So, by all means, you need images on your website. But, using generic stock photography may not help you make the cut. In fact, it could dilute the visual appeal of your web page and make you look like just another web page. The key is to create fresh designs or use custom images that can stand for your brand’s message.
Content is key that unlocks your customer’s buying mindset. It needs to rich with message, consistent in language and also flawless in quality. That said, grammatical errors, typos and localization mishaps are a strict no-no.
When writing content ensure that it can be uniformly perceived by global audience. Don’t create content that will be understood only be a section of users or region. Ensure consistency in use of language, tenses and spelling. These small things go a long way in making a positive impression about your web page.
In the era of 280-character long tweets and microblogs, making users read website copy itself is a challenge of its own. Don’t add more weight that challenge by having illegible type on your website.
By illegible copy I mean the improper use of fonts which makes reading difficult. If reading is difficult, ultimately the user experience is also going to be poor. So, keep in mind to use the right set of fonts that will make it easy for users to read and understand the copy in your website. If they can understand what you have written, selling is a cakewalk.
A well-designed web page is hard to come by. It takes plenty of time and effort to craft a web page design that users would love and search engine bots would rank. That pressure to build the perfect web page should not lead you to committing mistakes.
By now you must be knowing some of the most common mistakes that plague web page designing. Know them, learn from them and stay clear of them. It will help you achieve the goals of higher conversions, better user interaction, more sales and much more.