Are you thinking of using infographics to promote your brand? You may have already started but want to change it to something else. If so, you might want to consider these to adjust your style.
When you find your infographic style, you can bring in more effective results. It also allows you to get as creative as you can. The question is, how do you know which style is best for you?
Here’s a quick guide on how to find the perfect infographic style for your brand.
You can use several types of infographics for your brand, depending on what you want to promote. Each infographic caters to a different purpose and what you want your audience to know.
For example, if you want to present advancements, you can use a comparison infographic. Likewise, you can use a process infographic to break down steps for your audience.
Remember that infographics are visual tools, so you should focus on making them pleasing to see. Your infographic layout usually depends on what style you’re using. But as much as possible, you want to avoid using too much text.
The best way around it is by taking the key points, summarizing valuable information, or splitting long sentences. It also helps to use icons and other design elements around text content to make it easier to read.
It also helps to group specific pieces of information with others for quicker referencing.
The colors of your infographic tie together the entire visual. Most recommend using brand colors if you want to make it more memorable for your audience.
Moreover, it’s vital to use tones and color schemes that complement each other well. Before you use specific colors, try putting them together and checking if they look pleasing at one glance.
If it does, it will likely feel the same for other people. You can also add visual effects using colors, like shadows or gradients.
Branded infographics usually use specific types of visuals to match their products or services. It’s one way to get your audience to understand what you’re promoting while keeping your brand in mind.
But in some cases, the data visualization doesn’t make as much sense to your audience as it does to you. To prevent this, try to put yourself in your target market’s shoes.
Think about how you can make them understand your visuals, even without prior context. It gets your creative juice going and helps you think of unique concepts!
An infographic is a creative way to promote your brand, but it’s still part of content marketing. So, you should keep it professional.
Although the delivery and style are up to you, refrain from appearing too casual to your audience. Moreover, consider investing in good technology or software, like the Adobe Express infographic creator.
Using an infographic goes beyond setting up a template and adding information. Your infographic style also affects how interested your audience will be. At the same time, you can use it to establish your brand impact.
If you want to learn more, browse our blog for other guides!