Are you looking to improve your brand’s image? You’ll want to start with your logo.
After all, your logo serves as a representation of your company. And something as simple as creating a cohesive branding experience for your customers can lead to an increase in revenue by up to 23%!
But before you can enjoy the boosted revenue, you’ll have to put in the work — starting with your new logo. Keep reading as we give you some tips on coming up with the best logo design for your brand image.
Let’s be honest for a second, not everyone is an artist. For some people, drawing stick figures is about as artsy as they get.
While there’s nothing wrong with that (in fact, we sympathize on a deep, personal level), you will need some sort of artistic ability to create a cool logo.
If it’s any consolation, you can do so with a pretty big advantage. Yep, we’re talking templates.
There are plenty of websites that allow you to create your custom logo using pre-existing assets and designs. Just drag and drop to toy around with shapes, colors, emblems and more until you find something as awesome as your brand.
The Best Logos Mesh with Your Brand Image
Speaking of your awesome brand, for your logo to be effective, it needs to serve as a representation of your brand. That’s a pretty tall order, to say the least.
So before you get serious about creating a logo, we suggest doing a deep dive on your current brand image to get a better sense of what you’d like out of a logo.
Brands have to have a unique personality these days. What are some things your company stands for? How would you describe your business in one sentence?
To thine own brand be true!
With knowledge about your brand in tow, you can choose suitable logo elements. Colors, for instance, have meanings that we don’t often think about. Matching color and emotion to your brand’s image can help create cohesion.
Know When to Change Your Logo
The tricky thing about logos is that they’re only effective for so long. Eventually, you’ll have to start the whole process over again.
Don’t worry — that isn’t a bad thing. It’s an important step of the rebranding process.
If you’re using an old logo and don’t know whether it’s time for an update, follow these ten signs. As a general rule of thumb, you’ll want to change your logo anytime you’re looking to change your overall image.
Changing your logo gives your business a fresh start, so don’t be afraid to redesign from time to time.
How to Choose the Best Logo Design
A company is only as strong as its logo and brand image. So make sure you’re following these tips so you can have the best logo design.
And if you’re looking for more info to help you draw more attention to your business, make sure to keep checking back with our blog!