Beauty gurus, listen up! Your obsession with all things foundation and glue-on lashes isn’t just a fun hobby. It’s part of an industry worth over $500 billion.
There’s no better time than now to start a business in beauty and rake in some of that sweet, sweet dough. Regardless of how you do it, though, you’ve got to start off right. And that all begins when you create a blogging website.
Curious about how to start a beauty blog? We’ve got you covered. In today’s article, we take a look at creating a WordPress blog for your start-up.
How to Start a Beauty Blog
First, you’ll need a place to host your blog. Creating a blog is very easy thanks to big, user-friendly hosting services like WordPress. These websites allow people with no coding or design experience to create beautiful websites in minutes.
Find a Hosting Service
Step number one, of course, is finding that hosting service. Focus on affordability and features that are user-friendly. At the end of the day, most of these companies provide identical services.
Build Your Website
WordPress website building for beginners can help you get going. Use WordPress’ intuitive tools and free templates to create a design that will resonate with your audience. Publish it and make sure it works by opening it on other devices.
Now that you have a functional website, it’s time to fill it with exciting and engaging blog articles. After all, a pretty website alone won’t be enough to keep your readership!
Choose Your Niche
Your niche is that little corner of your hobby that you’re most interested in. For example, microblading or cosmetic surgeries. Make sure you know what content you’re after, and who your audience is.
Unless you plan to make your makeup line, you’ll need sponsorship from the big brands. Fortunately, the big brands love to give free stuff to people who will promote it. This allows you to try high-quality products and then earn affiliate commissions for selling them.
Partner with Celebs or Influencers
Your name gets stronger the more often people associate it with big names. Established, well-known people will help to slingshot you into stardom. Find kindred spirits in the beauty industry who have enough clout to boost your engagement.
It’s important to create a consistent revenue stream. As a business owner, your revenue can be rocky between projects and partnerships. To secure a smaller, more consistent income, consider serving ads.
Ads are annoying, but they are on the majority of websites. People expect them as par for the course. Just a handful of banner ads or video ads can monetize your blog posts enough to keep you afloat.
Get Your Website Up Today
Now that you know how to start a beauty blog, go out and start it! Once you’ve got the hosting service selected, and the website built, it’s time to fill it with informative posts. Make sure you know your audience, get some sponsorship, and throw in a few ads.
Follow our blog for more informative marketing articles.