When it comes to hiring, most companies are looking for the same thing: the best possible candidates. However, finding those candidates can be a difficult task. You have to know what to look for and employ different strategies like a pre-employment skills test to select the best candidate.
But before hiring someone, you still have to make a call for potential employees. One way to make this process easier is to create a job ad that will attract the best talent. Here are some tips for writing a job ad that will help you find the perfect employee for your company.
1. Keep the ad short and sweet
Nobody wants to read a novel when they are looking for a new job. You want to get the point across that this position is available and what the company has to offer. A quick summary of what your company does can draw in applicants without overwhelming them with information. This also includes requirements for the applicant such as required education, years of experience, or technical skills.
2. Make sure that you include what kind of position it is, as well as the qualifications for the position
You want to be clear about the position that you are offering with your job ad. If it is a contract position, say so. If there are specific hours associated with this role, let applicants know as well as if they need to work weekends or holidays. Include one or two job requirements – education, certifications, personality traits, etc. If you have certain requirements for the position, list them so that people know what to expect and can consider if they will continue reading your ad.
3. Be sure to include what type of compensation and benefits you offer
One of the main reasons why people apply for a job is because of what they can receive from it. Benefits and compensation should be mentioned in your job ad, not only to attract the best talent but also to provide transparency about what you offer as a company. You should also indicate how the compensation or benefits are received (straight pay, commission, etc) to avoid confusion.
4. Find out how applicants want to be contacted
Before hiring someone new, you need to ensure that you have a way of contacting them. A job ad should let applicants know if they can contact you by phone, email, or in-person for an interview. Include contact information (name, phone number, etc.) so that candidates know who to contact if they have any questions. Of course, you have to provide an email address where people can send their resume/cover letter if they’re interested in applying for the job
5. Making it clear what your company’s priority is
A job ad not only lets potential employees know what the position entails but also your priority as a company when it comes to values and goals. This can include giving back to the community, while some companies may value profit above all else. Let people know where you stand when it comes to what matters most in your company. This will let you highlight your company’s culture and values and how they align with those of potential employees. Try to include the company’s mission statement as well.
6. If you’re looking for someone with experience, say so – but don’t exclude candidates who don’t have it yet
A candidate with experience will have already completed similar tasks and know how to handle situations you might not train them on. But if the candidate doesn’t have experience, it is best to focus on what training or resources they do or don’t need so that they will be successful in the position.
7. Make sure to proofread the ad before publishing it
One of the most important things to do before publishing your job ad is to proofread it. You want to avoid spelling or grammatical errors as potential employees might have questions about what you are looking for in a new hire, even if it’s just a typo. Spelling errors just make a bad impression and lessens your credibility as a company.
8. Attach a link to your full job ad
Attaching a link to your full job ad makes it easier for people who are interested in applying. You can either attach a link to an email or put it on the same page that the job advertisement is published on. This will make it clear what you are looking for from potential employees and will help to avoid any confusion.
To summarize, here are some key points to keep in mind when writing a job ad: be clear about the position and what you’re looking for; identify where your priorities lie as an organization; make it easy for applicants by including contact information and attaching a link to the full job description.