Video content is one of a marketer’s most influential and practical tools. A well-executed product video showcases your product’s features and benefits. It also has the potential to captivate, engage, and inspire your target audience.
But with so many product videos out there, creating one that stands out can be daunting. That’s where stellar product video examples come in.
Read below to learn product video examples.
Famous product video examples are the unboxing and first impressions videos. This video shows a customer opening a product for the first time. They give their initial thoughts and reactions.
These videos are compelling. They provide viewers with an authentic and personal experience. It’s as if they were unboxing the product.
They also allow customers to see the product in action. This helps them better understand its features.
The product campaign for Apple’s iPhone 12 is a prime example of this type of product video. It features unboxing videos from popular YouTubers and influencers.
Another popular type of product video example is the how-to or tutorial video. These videos are invaluable for products requiring some assembly or specific usage instructions.
They help customers understand the product better. They showcase its functionality and ease of use.
For example, a company that sells kitchen appliances may create how-to videos. They show different recipes using their product. This showcases the appliance’s features.
It also provides helpful tips and tricks for customers to get the most out of their purchases. You can use video software like Vidyard or Wistia to create professional, informative how-to videos.
Testimonial videos are one of the product video examples. These videos feature satisfied customers sharing their positive experiences.
This type of video builds trust and credibility for your brand. Potential customers can see real people vouching for the product, which helps.
Choose a diverse group of satisfied customers to showcase to make testimonial videos even more effective. This will appeal to a broader audience and increase the relatability factor.
Make sure that the testimonial video includes vital selling points and product benefits. This will convince viewers to make a purchase.
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Animated videos may not be as personal or authentic as other product videos. However, when done well, they can still be highly effective. These videos use animated characters and graphics.
They showcase the product’s features and benefits in fun and engaging. This video style is handy for complex or difficult-to-explain products. It’s not well-suited for traditional live-action videos.
Dropbox’s “The Power of Teamwork” is a successful animated product video. It uses cute and relatable animated characters to show the benefits and ease of using their collaboration tool.
Behind-the-scenes videos take viewers on a journey to see the process and work of creating a product. These videos offer an inside look at your brand and develop a sense of exclusivity and authenticity for viewers.
They can also showcase the quality and attention to detail put into making the product, which can further persuade potential customers to purchase. For example, fashion brands often use behind-the-scenes videos to showcase their design process and craftsmanship, adding value and uniqueness to their products.
Product videos are a powerful marketing tool that can help increase brand awareness. You can effectively showcase your product’s features by using product video examples. It benefits creatively and engagingly. So, don’t avoid incorporating product videos into your marketing strategy.
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