Businesses give out uniforms to their employees with the purpose of enhancing company image. Unknown to many, uniforms can actually serve as an excellent marketing strategy. You’re essentially enhancing your brand image and credibility by having a uniform that looks professional and elegant. Moreover, your customers can easily recall your business whenever they associate it with the uniform your employees are wearing.
While uniforms are an added expense to your business, it comes with great returns. It’s a marketing technique that not many businesses apply, simply because they are yet to realize the positive changes that a uniform can bring. For instance, some companies such as Keswi produce high-quality scrubs for medical professionals.
If you’ve been on the fence as to whether you should let your team wear uniforms, this article is here to convince you that you should go ahead and do so! Your business will enjoy so many advantages in terms of marketing, such as the following:
1. It Creates A Safe Working Environment
When your employees feel safe in their working environment, that’s already marketing in itself. Your employees will be more inclined to spread positive words about your business when they feel safe in their job. Notwithstanding all other means to achieve this, one of the easiest ways to do so is to provide a uniform for your employees.
When your employees have to wear a uniform, this means that they have certain clothing standards to observe when they come to work. These standards have been decided by your team to ensure comfort and safety. This way, there will be risks of slips and trips just because an employee was wearing unprescribed shoes, when they should’ve been wearing white or black sneakers for better tread, for instance.
Remember that when there are consistent accounts of accidents in your workplace, this is bad publicity for your business. You wouldn’t want that to tarnish your reputation. Most importantly, a safe working environment is necessary for the following purposes:
- When a workplace is safe, it also turns out to be more productive. Employees can do more when they feel safe while doing their jobs.
- It promotes the wellness of your employees.
- It reduces downtime due to investigation after the occurrence of workplace accidents.
2. It Creates A Credible Business Image
As society today is getting more critical when it comes to business image, you need to create that positive first impression. If you don’t, you’re putting your brand in a non-favorable position versus that of your competitors.
Moreover, since impressions on people are typically based on the way they look, you’ll want your employees to create that impression of professionalism on every single person they meet in public. In doing so, your brand image improves as you’re also now perceived as a professional and credible business.
That said, here are other good reasons why creating a credible business image is important:
- It results in more positive customer relationships by improving their trust and confidence in your business.
- It increases customer loyalty and retention.
3. It Makes You Trustworthy
Another pillar of a good marketing strategy is ensuring that you become a brand that’s trustworthy in the eyes of your target market. Otherwise, these customers won’t have any reason to trust your company and spend their hard-earned money on your products and services.
In the eyes of a customer, there’s that higher perception of credibility when they see employees wearing a uniform. It means that your business is legitimately organized and that you have a proper system.
Put yourself in the shoes of your customers. When you’re shopping, you’ll more likely ask for assistance from staff wearing proper uniforms. This is because, the uniform, with your brand logo on it, creates that element of credibility.
4. It Is Free Advertising
You’ll have to spend some of your company’s resources to provide your employees their uniforms. However, this expense only happens once for a certain period. If you divide that expense by the number of days and hours your employee is wearing the uniform, this is a very cheap, or almost free, means of advertising.
Furthermore, whenever your employee walks out of your work complex wearing your uniform, they’re a walking billboard. Can you just imagine the crowd they come across in the train station during their commute on the way home or people they stumble upon in the supermarket? Suffice to say, a lot of people will see the uniform.
Whenever people see your employees wearing the uniform, they can see the engraved logo of your company. This means that the general public can easily recall and remember the existence of your business.
5. It Brings Positive Psychology
Assigning uniforms to your employees enforces positive psychology in the workplace. Your employees tend to feel more confident and professional when they wear their uniforms. This is a psychological mindset that comes with being a part of a reputable organization and contributing to its success as a productive employee in a uniform.
Because of this positive effect, your employees will do more for your company. They won’t just settle for the minimum requirements they have to complete for every working day. If your employees possess this attitude, it also follows that your customers may feel more satisfied with the services you offer. The happier your customers are, the more successful your business becomes.
In line with the marketing aspect, remember that no matter your marketing strategies, the goal should always lean towards retaining happier and more satisfied customers to support your brand.
If you’ve long wondered whether your company needs a uniform, hopefully, it’s settled now that it does need a uniform. No matter the type of business you’re in or the size of your business, it’s always more efficient to have this system. This doesn’t have to involve fancy and expensive uniforms. You have to take your employee’s comfort into account, so that the uniform doesn’t keep them from being productive and end up being a nuisance. With all of these in mind, you should start with planning, designing, and having your company uniforms made.