Advertisements are one of the key components of the growth of each and every business. The trends in advertisements are shifting towards a consumer-centric view. With this thing in mind, it is very important to keep yourself updated so that you don’t miss out on the shifting trends.
The year 2022 is going to show us a lot of how the world will function in the aftermath of a pandemic. During the pandemic, the lockdown resulted in a huge amount of data with users scrolling through their phones across different websites on a consistent basis. This data has given rise to a lot of inferences about consumer behavior which are going to be pretty helpful when designing the advertisement campaigns.
In this article, we’ll look into the future of advertising and trends that you and your company should capitalize on. If you’re looking to grow your business, then it’s highly recommended that you follow them.
So without wasting any further time, let us dive straight into it.
1. Length of videos by platform:
Social media video advertisements are on the rise. Another trend that’s gaining more attention along with video advertisements is the actual length of the videos.
The length of the videos is getting shorter and it is also getting platform-dependent. If you’re updating a video on Facebook, then you need to focus on making the video no more than one minute, whereas on Instagram a 30-second video works best.
Additional research by LinkedIn shows that more than 70% of users share videos that are shorter in length, hence the growth of TikTok.
If your company is in sports marketing, video content should be short, meaning don’t post entire games or events. You should create a collection of game highlights or videos of player mic’d up.
The attention span for younger demographics has gotten shorter than previous generations. So depending on your target population, make sure that the message of the advertisement is contained within the first six to seven seconds.
Make it catchy, but make it meaningful as well.
2. Sound levels and subtitles:
More and more of your target audience will be watching videos and advertisements in schools, offices, public places as well as late at night or early in the morning. It has become very important that your videos or ads don’t start off with loud, obnoxious sounds.
Research has shown that close to 75% of people mute their videos while watching it. This highlights the importance of subtitles for your videos and ads. Your advertising campaign should not shy away from the use of subtitles in English and in other languages.
3. Don’t underestimate the use of animation:
Animation and GIFs are some of the key things that you must look into while you’re creating an advertisement campaign.
Anything that’s of dynamic nature is going to stand out, and it is one of the key reasons why 2022 is going to be the year of animations.
Gaining engagement from the audience is one of the trickiest things for each and every advertisement campaign. Yet the secret to beating this is creating GIFs and animations that have a dynamic aura.
One of the major SAAS platforms, Slack, has allowed employees to share GIFs and animations with a very great success rate.
4. Mobile gaming and streaming:
Around 70% of mobile device users have claimed that they use their devices for gaming. Since the start of the pandemic, there has been an increase of 45% in mobile gamers. More advertisers are flocking to get sponsorships on apps and in mobile games.
It is estimated that in 2020 over 740 million people watched gaming streams on Twitch alone. This highlights that opportunity for advertisers, who can capitalize on streams by placing banner ads or having shoutouts to get their brands more recognition. Moreover, the reward ads can also be helpful since they make it also natural for the users to go ahead and watch the ad and gain a reward as a benefit.
By having your advertisements in these new places, you boost your brand name to an audience that may have never heard what your company is all about.
5. Authenticity is the real demand from customers:
Customers are looking to support companies and click on social media advertisements that are authentic. A company can no longer stand aside and focus solely on profitability.
Customers of our current generation are quite intelligent and highly practical. Today, consumers want to be a part of a brand that creates social change. So if you’re looking to launch a new product or brand, ensure that you are providing customers with the vision behind the brand and how it will help create social good in the world.
Make advertisement the vehicle to propagate the truth in a fancy way. Also, think about leveraging artificial intelligence when creating advertisements. With the help of data, you can ensure that the advertisement campaign is targeting the right consumers at a perfect place. Moreover, you can also get the knowledge of the pain point of the customers, as it can help you in developing your products.
With 2022 around the corner, one thing that can be said pretty clearly. Videos, animation, and authenticity should be a focal point when creating marketing campaigns for the upcoming year. Advertisements that don’t touch the pain points of the customer are not going to create an impact. So what is the key message in this entire article? Staying updated with the current marketing trends and leveraging these insights to help you create the best marketing campaigns and best advertisements.