Having a strong presence on the web asks for a great website that is designed with an aim to entice more visitors and generate leads and conversions. However, the procedure of this development is not an easy one, as you have to spend a good amount of time in creating your buyer personas and specifically targeting your audience. This is where SEO comes into the play, which is an absolute must for every business that is looking for an online marketing success.
While most of the SEO professionals and webmasters are busy in zeroing in their efforts in content and design of their website in order to achieve decent rankings on the search engine result pages, there comes a time when you need to define the success rate of your ongoing SEO campaign in a tangible way. What are the metrics that determine your SEO campaign is directed on the right path? There are certain objective metrics known as KPIs or key performance indicators that let you measure the success of your Los Angeles SEO Company.
With that being said, here are some of the important KPIs, which you must track for learning your SEO success:
Organic sessions define the earned visits to your website from the major search engines such as Google. The session indicates the net amount of time spent by the user visit to your website till the exit along with the number of actions taken by the user during that interval. As a normal session gets timed out due to no activity after 30 minutes, a single visitor can be accounted for multiple sessions. Since getting more eyes and views to your site is the core objective of your ongoing SEO campaign, it goes without saying that a rise in the organic traffic can work out as one of the crucial key performance indicators.
You can encourage more organic sessions by creating an appealing, relevant page title and crafting a Meta description decked with a clear, compelling call-to-action. Both on-page and off-page along with other forms of digital marketing help in growing the number of organic sessions.
Keywords play an essential part in ranking your website on the search engines like Google where the higher your content and site ranks for high volume keywords, the better it will be for your commercial intent. There are certain keywords such as long-tail phrases and your brand name that is meant to naturally rank higher. Keywords ranking is termed as a critical KPI due to its heavy-duty correlation with your overall SEO success. The improvements in your keyword ranking serve as the first path-breaking success for achieving other targets such as more engagement, leads, and sales.
Leads and Conversions
While the first two KPIs denote the process and influence of enticing visitors to your site from the major search engines, you will definitely need a strategic plan to proceed further when they have landed to your site. After all, the main motivation behind driving users to your site is to generate leads and converting them into sales. A growth in the number of leads does not only demonstrate how much visitors you are drawing to your pages but whether the visitors are meeting the desired action or not, that too in the highest numbers possible. Leads and conversions fall under the category of essential KPI as it accounts closely to the main business objectives of extending the customer base and boosting sales. This is why more and more SEO professionals are putting all their focus on CRO or conversion rate optimization along with the UX or user experience, as both the processes deal with an improvement in KPI.
Another metric that determines successful sessions is bounce rate that measures the percentage of the total sessions where users load the page and instantly leave without taking any action or meeting any call-to-action. The calculation of bounce rate is a pretty easy one and the usual bounce rate is between forty to sixty percent. This indicates that about half of all sessions end up without any action; although, the numbers can vary depending on your niche. For major search engines such as Google, the search algorithms have been set up with prioritizing user experience which makes bounce rate an important KPI because it tells how satisfied the visitors are once they land on your site.
When the visitors bounce back from your site to the search engine, it informs the algorithms that the ranking page is not trustworthy and irrelevant, hurting your position on the search engine.
Pages per Session
Another simple metric that measures the number of pages a user visits during his or her journey on your website. Pages per sessions also acknowledge the repeated views of one page and are highly determined by the depth of your website’s design and architecture along with the complexity of your conversion funnel. While other metrics track the engagement pattern and user behavior, pages per session fall under a critical KPI as it showcases the quality and value of your site and the way users navigate through it. Having clear and prominent CTAs on each page of your site will drive and guide users deeper into your conversion funnel.
Average Session Duration
Session duration is a crucial KPI because it measures the aggregate length of visits to your site and indicates the quality of the content present in it. Besides, it also determines how compelled users are to stay, curate, read and proceed further into the site architecture. The more in-depth content and site architecture you have the longer and better you can expect this time interval to be.
Page Load Time
Page loading speed and time is perhaps one of the most important contributors to the metrics that determine the success of your ongoing SEO campaign. It decides the user behavior on your site along with the bounce rates, which has been discussed above. If your site takes too much time to load, there will be hardly any call-to-actions met and users will not be exploring the pages further on your site. Make sure that you optimize your content and images in order to enhance the page loading time.
Focusing on the above-mentioned KPIs and taking the right steps to improve them will definitely ensure the success of your SEO and your overall online marketing campaign. Leverage the power of the online tools and take the right steps to improve the SEO KPIs.