Social media isn’t just for linking up with your friends or checking on what your high school classmates are doing with their lives. It’s also a place for businesses to sell their products and services to a highly targeted audience. 

The trick, of course, is knowing where to advertise and how to use social media advertising to target the right audience. 

Still making sense of social media advertising? Here are three platforms you need to be using in order to further your business. 


Facebook is the original social network, and with 2 billion monthly users, it’s not going away any time soon. 

Plus, those 2 billion users come from all parts of the world, which means it’s easy for you to extend your company’s reach with a well-placed ad. But even in the US alone, you’ve got good reach – 53% of Americans use Facebook daily. 

Facebook advertising is a lot like Google advertising in that it allows you to set your daily spend. This makes it easy to track every dollar spent on your marketing budget. 

Plus, the advertising tools allow you to be extremely specific in targeting your audience with everything from age and gender to interests. 

Rachel Palazzo from Bear Fox Marketing ( says that social media ads are an effective marketing tool that allows businesses to learn more about their consumers, including age and location.

In this respect, Facebook is wildly helpful because it allows you to tailor your target audience to the letter. 


Instagram isn’t just for lifestyle influencers. It’s also a fantastic platform for businesses – 80% of users follow at least one business, 75% take an action like going to a website after viewing a post, and 70% of users are more likely to buy via mobile. 

If your content is predominantly visual and you have a fantastic photographer, Instagram is the perfect platform for you to promote your products and services. 

Because Instagram is visual by design, videos and images showing visually attractive products perform best. You’ll also have the most success if you target the age range 18 to 29, since Instagram’s user demographics skew that direction. 

Plus, unlike organic Instagram posts, Instagram ads allow you to link directly to your site, which makes it easy to show off your best products in an ad. 

Like Facebook, you’ll pay about $5 per 1,000 impressions, which makes it easy to track your ad spend and performance. 


Many marketers neglect YouTube as the home of cat videos and movie clips, but that’s a critical mistake. 

Try this on for size: social videos generate 1200% more shares than text and images combined. And 64% of users are more likely to purchase a product after watching a video. 

Plus, YouTube is the second most popular search engine in the world (after Google, of course). And since Google owns YouTube, they own the top two search engine spots. 

Because of Google’s ownership, you have a lot of power to target content for your users. 

Making Sense of Social Media Advertising

Social media advertising is as much an art as it is a science. 

The trick, of course, is making heads or tails of it. 

If you need more guidance on making your social media marketing a little more…well, social, check out our blog for more useful tips.