The case of leaflets proves yet again that the power of the written word is long-lasting. How else would you describe its marketing appeal in the age of the Internet? Even with the wide variety of digital tools at one’s disposal, companies use leaflets to expand their reach. A well-designed campaign and the best leaflet distribution service will ensure your company’s appeal to the target audience. From cost-effectiveness to increased brand recall, there are many advantages associated with it. What are those? Let’s find out.
They have a personal touch
Flyers have a personal touch attached to them that other forms of marketing don’t. When you receive a pamphlet from someone in the street or find one placed in your mailbox, you will probably check it out since it was directed to you personally. You receive it in an exclusive space that you call your own. Once you have studied your target audience’s behavior, you can instantly create a message that appeals to them.
It is cost-effective
Flyers are incredibly cost-effective when compared to other marketing channels. Even when you need thousands of leaflets at once, it won’t cost you a lot since wholesale printers will be willing to lower the rates. The financial risk associated with them is also relatively low compared to newspaper, TV, and radio advertising. You also don’t have to pay a fee on a monthly or yearly basis with flyer-based advertising. Almost all online promotions will ask you to do that as part of a subscription.
When you watch an advertisement on your smartphone or television, the chances are that you will forget about it soon. The reason is that they don’t have the physical feel. Despite the wonders of the Internet, studies have shown that people respond with enthusiasm when holding and feeling something. If someone likes your flyer at first, they will put it in their purse or handbag and carry it with them everywhere. Every time they dig into their purses or bags, they will be reminded of the pamphlet and your company.
Various options for distribution
Another significant advantage of leaflets is that they can be distributed wherever you want. You can hire a service to distribute them on the streets, hand them door-to-door or organize a direct mail campaign. In some cities, your target audience might be the most receptive at a particular time of the day. Or, they could be more responsive when it slides through their front door, thus arousing their curiosity. You can decide how to reach your audience in a way that yields results.
Easy to read
Of course, the readability depends on how creatively you can design your flyer. A standard-sized leaflet will usually have limited space within which you will have to deliver your message. You could add more information, but that would only end in a congested appearance. Your content should be catchy and straightforward. When you do that, the reader will know what is offered within the first few seconds. They will also grasp the message quickly since it will include a call to action.
These are a few benefits of leaflet distribution for your company or business. You should try this method of advertising if you haven’t tried it yet. It has all the advantages you can think of within a specific marketing strategy.